Author: Rich Katz

Rich Katz is Founder and CEO of Katz Strategy, a golf business and marketing advisory firm. One of golf’s most networked executives for 30-plus years, he founded golf-marketer Buffalo Agency (now Buffalo Groupe), was agent to PGA TOUR players and held leadership positions at Billy Casper Golf. rkatz@katzstrategy.com.

There are many marvelous companies in our marvelous golf industry.  Some shout from the rooftops, others are satisfied remaining under the radar while conducting remarkable work…

It’s been an especially satisfying start to 2026 for Magellan Jets. First, the leader in private aviation solutions celebrated brand ambassador Mike Vrabel coaching the New…

Last week marked my 35th PGA Show in attendance.  I remain in awe of the passion, entrepreneurialism, innovation and talent defining the golf industry.  Those who…

Just because golf is on a global participation surge, doesn’t mean courses are as profitable as they could be or profitable at all. It’s not as…

Golfers are funny creatures.  They can’t consume enough reading material about the sport they love. Anything to discover that magic pill and shave strokes off their…

There’s no way I could accurately count the, well, countless number of golf companies I’ve met during a 35-year professional life in this enterprising industry. They’ve…

Here’s a rhetorical question to start the day: Does your frustration peak when commercial air travel lets you down? Duh. That’s why flying privately is at…