Check out this uniqueness: The first phase of El Once is nearing completion. It’s a new, private 11-hole par-3 golf course designed by Agustín Pizá for…
Author: Rich Katz
Rich Katz
Rich Katz is Founder and CEO of Katz Strategy, a golf business and marketing advisory firm. One of golf’s most networked executives for 30-plus years, he founded golf-marketer Buffalo Agency (now Buffalo Groupe), was agent to PGA TOUR players and held leadership positions at Billy Casper Golf. rkatz@katzstrategy.com.
Giving is synonymous with golf. And we’re not talking about giving back strokes due to an errant drive. On that topic, Landscapes Golf Management headquarters in…
Here’s one that came across my desk that’s super cool. Industry-insider chatter has AM GOLF taking meaningful market share from and other technology companies in the…
In August 2025, I posted the article below you’re about to read again. The reason for the re-visit is that the more time I spend with…
I’ve mentioned it before and mentioning it again: I’m extremely selective when it comes to admiring golf companies. This is hardly though the mind of a…
There are many marvelous companies in our marvelous golf industry. Some shout from the rooftops, others are satisfied remaining under the radar while conducting remarkable work…
It’s been an especially satisfying start to 2026 for Magellan Jets. First, the leader in private aviation solutions celebrated brand ambassador Mike Vrabel coaching the New…
While women represent a record-high 28% of all on-course golfers across America, they receive a much lower percentage of the attention they deserve. Don’t fret, however,…
Last week marked my 35th PGA Show in attendance. I remain in awe of the passion, entrepreneurialism, innovation and talent defining the golf industry. Those who…
Most of us have made New Year’s resolutions by now, so I’m doing my part to help prompt dreams to come true, not lie fallow. Our…
Just because golf is on a global participation surge, doesn’t mean courses are as profitable as they could be or profitable at all. It’s not as…
When you look great, you play great. Gurleen Kaur is a standard bearer for that mindset. The LOHLA SPORT ambassador earned an LPGA TOUR career-best second…
Golf in the Badger state is getting better. A whole lot better. An all-star development, design and construction team has been named to create Kettle Forge,…
Golfers are funny creatures. They can’t consume enough reading material about the sport they love. Anything to discover that magic pill and shave strokes off their…
There’s no way I could accurately count the, well, countless number of golf companies I’ve met during a 35-year professional life in this enterprising industry. They’ve…