Monday, September 20, 2021

Callaway’s New ERC Soft

Callaway says the ERC Soft is their longest ball with soft feel and for 2021 it has a new cover material and core to promote maximum distance along with greenside control.

Fast Facts Callaway ERC Soft
3-piece construction
Hybrid cover
High Energy Core
High Speed Mantle
Triple Track Alignment
White or yellow
At retail February 25, 2021
$34.99 per dozen

WYNTK:
Since 2015 Callaway’s ball lineup led by the premium Chrome Soft and Chrome Soft X has made it the number two selling brand in North America behind Acushnet. However, for the average weekend golfer wanting a low-spin ball off the tee while still having enough spin to control the critical scoring shots around the green the ERC Soft is a viable choice.

At roughly $10 per dozen less than premium balls, so-called “Tour balls,” ERC Soft competes with the Titleist AVX, Bridgestone Tour BRX and TaylorMade Tour Response.

The ERC Soft has a three-piece construction and Callaway is talking a lot about the new cover. Called the Hybrid 2.0 Cover it is a blend of a high flex modulus ionomer, a highly neutralized ionomer and an impact modifier called Paraloid produced by DOW Chemical. Callaway’s R&D people made valiant effort to explain the whys and multitude of interactions between the three plastics in the blend, but my Labrador retriever probably understood about as much as I did.

The bottom line according to Callaway is a ball with the desirable properties of high launch and low spin from the tee, soft feel for the scoring shots and durability. The Triple Track Alignment is not new, but I see an increasing number of players taking the time to use it including myself.

Ed Travis
Ed Travis is a national award winning golf journalist and has carried on a lifelong love affair with the game. His work covering the business of golf, equipment, golf personalities and travel is regularly seen in numerous print and electronic publications. He has competed in tournament golf both as an amateur and senior professional and though his competitive days are behind him, Travis still plays regularly. He and his wife live on a water hazard in suburban Orlando.

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