MYRTLE BEACH, S.C. – Golf Tourism Solutions (GTS), the agency responsible for promoting Myrtle Beach as a golf destination, has hired Ryan Cannon as its new executive director.

Cannon, who will begin his tenure at GTS on January 2, 2024, brings 23 years of experience at the highest levels of the game to golf’s most popular travel destination.

As the executive director of GTS, Cannon will develop and operationalize the organization’s strategy at the direction of the Board of Directors while serving as the lead advocate for the Myrtle Beach area golf industry.

“With a deep passion for the game and a wealth of experience, Ryan will bring a fresh perspective to the market,” said Dave Genevro, chairman of Golf Tourism Solutions’ Board of Directors and general manager of Barefoot Resort & Golf. “We couldn’t be more excited to welcome Ryan, and I, along with the entire Golf Tourism Solutions Board, believe his vision and leadership will help elevate an already thriving destination to even greater heights.”

“I want to thank Dave Genevro and the GTS board for placing their trust in me,” Cannon said. “Through decades of vision, collaboration, and legendary hospitality, the golf course owners, operators, and travel providers in Myrtle Beach have created the most unique golf destination in the world.

“I’m humbled and honored to represent the GTS membership, and excited to lead the talented GTS team as we elevate and promote all that The Golf Capital of the World has to offer.”

Prior to joining GTS, Cannon served as executive vice president of Outlyr, a global agency specializing in event management, sponsorship consulting, and brand activation.

Prior to Outlyr, Cannon held multiple leadership roles during a 21-year career with the PGA of America. While at the PGA, Cannon was the senior director of PGA REACH, the 501(c)(3) charitable foundation of the PGA with the mission to impact lives through golf. In five years, Cannon helped double PGA REACH’s programmatic impact and annual fundraising while also overseeing all brand building, marketing and communications efforts.

Cannon also served as the director of four PGA Championships including Oakland Hills Country Club in 2008, Atlanta Athletic Club in 2011, Oak Hill Country Club in 2013, and 2016 at Baltusrol Golf Club.

After graduating from East Tennessee State University with a BBA in Marketing, Cannon began working at the PGA of America as an operations coordinator for the 2001 PGA Championship at Atlanta Athletic Club. He was quickly elevated to operations manager for the 35th Ryder Cup at Oakland Hills, earned his MBA from Michigan State, and began his rapid ascent within the organization.

Cannon is an Associate member of the PGA of America and expects to become a fulltime member in 2024.

Cannon will relocate to the Myrtle Beach area later this month.

About Golf Tourism Solutions
GTS is a marketing, technology and events-based organization in Myrtle Beach, South Carolina. GTS provides a broad array of services, including email marketing, website design, social media and content production, targeting public and private clubs and real estate developments.

GTS owns and operates the Omni Tee Sheet, licensing the technology out to more than 100 different golf courses and golf-related businesses.

GTS has full responsibility for a thriving tournament division, headlined by the World Amateur Handicap Championship. The company runs 11 events, including the Dustin Johnson World Junior Golf Championship, and brings more than 20,000 rounds of golf and room nights to Myrtle Beach.

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Chris King

A 20-year marketing a public relations professional, Chris King spent the six years prior to launching Kingfish Communications directing the public relations, social media and email marketing efforts of Myrtle Beach Golf Holiday, golf’s largest marketing cooperative. King launched a blog that helped increase MBGH’s website traffic exponentially and nearly tripled email open rates.

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