‘GolfBarons’ Hilarity Streaming on Golf Nation


If there’s one major shift the pandemic taught us globally, it’s to have more fun and not take ourselves as seriously as in the past.

For golfers, become the best version of yourselves on the course.  All the while, remember to enjoy your front and back nine journeys with scores, by and large, not really mattering.

And when you consume golf in the media, it’s OK to clutch onto the silly.

That’s where Golf Nation comes in.

The popular golf-lifestyle video entertainment network recently started streaming 48 episodes of “GolfBarons,” Australia’s No. 1 golf show.

Talk about fun!

Better yet, powered by Golf Nation’s patented shoppable video technology, viewers enjoy the ability to instantly buy golf products they see throughout the four seasons of episodes without leaving the screen.

Folks, we’re talking watch-buy-play in one amusingly convenient fell swoop.

GolfBarons is renowned for its irreverent entertainment, unique and engaging storytelling complete with perspectives from wild on- and off-course experiences, spectacular golf trips, mechanical swing tips, psychological approaches to golf and insights on the latest golf products.  A show made by golfers for golfers, hosts Shooter, Philbert and Kippa’s laugh-out-loud humor have made them iconic golf media personalities in Australia.

Episodes of GolfBarons will live in perpetuity on www.golfnation.com, its Android app, on VIZIO WatchFree+ channel 1350 and on demand. Select episodes will also live on Golf Nation’s sister channel Spirits Network.  In upcoming months, shows will be available on Golf Nation’s iOS app, Apple TV and additional streaming services.

“GolfBarons’ thesis around golf aligns with ours at Golf Nation,” says Suzy Whaley, President of Golf Nation and former President of the PGA of America.  “Golf isn’t just a game, but a lifestyle for diverse segments globally; therefore, this series will be an instant hit in the U.S.”

“Golf Nation’s innovative approach to blending entertainment and shopping provides the perfect platform to reach and engage our audience on a whole new level in a whole new market,” says Damian Schutie, Creator of GolfBarons.  “The collaboration delivers on our mission to showcase the authenticity, beauty and enjoyment of golf to audiences everywhere.”

Trailblazing Golf Nation sneak previewed in December 2022 with an inaugural season of commercial-free original shows, produced internally by NBTV Studios.  Series featuring celebrities and influencers have recorded millions of streams thus far.

We congratulate Golf Nation for becoming the new go-to video destination for all things golf-lifestyle.


Rich Katz

Rich Katz is Founder and CEO of Katz Strategy, a golf business and marketing advisory firm. One of golf’s most networked executives for 30-plus years, he founded golf-marketer Buffalo Agency (now Buffalo Groupe), was agent to PGA TOUR players and held leadership positions at Billy Casper Golf. rkatz@katzstrategy.com.

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