MYRTLE BEACH, S.C. – Golf’s premier, recreational amateur tournament is preparing to celebrate a milestone anniversary, and 3,260 players from all 50 states and 17 countries are preparing to descend on Myrtle Beach for an event that is equal parts competition and camaraderie.

The 40th annual PlayGolfMyrtleBeach.com World Amateur Handicap Championship, a 72-hole, net stroke play event, will be played August 28 through September 1 along Myrtle Beach’s Grand Strand.

The inaugural World Am was played in hopes of filling what had been a slow week in Myrtle Beach’s tourism calendar in 1984, and from those humble origins, the tournament has grown into an international event. From hurricanes and power outages to giving away golf course condos and Paula Morton holing out from 70 yards to claim the mantle of World Champion, the World Am has seen a little bit of everything over the years.

“The PlayGolfMyrtleBeach.com World Amateur Handicap is a one-of-a-kind event and we are looking forward to celebrating Year 40,” tournament director Scott Tomasello said. “This event is always a celebration of the game and the people who love it, and that will certainly be the case this year. More than 3,200 golfers from across the globe are coming to Myrtle Beach, and we look forward to providing an unforgettable experience on and off the course.”

The World Am, which has been called the “Every Man’s Major,” allows regular golfers, who are flighted by age, gender and handicap, the rare opportunity to compete over 72 holes with flight winners then advancing to the World Championship Playoff.

Highlighting the World Am’s broad appeal, there are players as old as 90 and as young as 16 registered for the 2023 tournament, while Portugal and Canada lead the nations sending international participants. The average handicap for tournament players is 11.8 and 50 of Myrtle Beach’s best courses will host the tournament.

The World Am flights players into 11 divisions – men 49 and under, senior men (50-59), mid-senior men (60-69), super senior men (70-79), seasoned seniors (80+), women (59 and under), senior women (60+), the gross division, senior (50+) gross division, mid-senior (60+) gross division and women’s gross division. There is also a “Just For Fun” flight, created for players who want to enjoy the World Am experience without the pressure of competition.

After four days of tournament play, all flight winners will compete for the right to be crowned “World Champion” at the Grande Dunes Resort Course on Friday, September 1.

While the competition is initially what lures players to the tournament, it’s only part of what keeps them coming back. At the heart of the World Am’s appeal is the camaraderie among its participants, and much of that kinship is fostered at the World’s Largest 19th Hole.

Each night of the event, the 19th Hole takes over all 120,000-square feet of the Myrtle Beach Convention Center, providing participants with free food and drinks, live entertainment, celebrity guest appearances, a golf expo and more. Among the big names that have appeared at the 19th Hole in recent years are David Feherty, Brandel Chamblee, Charlie Rymer and John Daly.

Players also receive a gift bag that includes a polo, pullover, golf towel, logo’d hat, PGA Tour Superstore gift card and an assortment of other goodies valued cumulatively at $250.

For more information, please visit www.MyrtleBeachWorldAmateur.com.

Chris King

A 20-year marketing a public relations professional, Chris King spent the six years prior to launching Kingfish Communications directing the public relations, social media and email marketing efforts of Myrtle Beach Golf Holiday, golf’s largest marketing cooperative. King launched a blog that helped increase MBGH’s website traffic exponentially and nearly tripled email open rates.

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