Masters Week Brings Green Whiskers Shoelaces to Forefront

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We’ll soon be going “green crazy” during Masters week.

Augusta fairways are pristine green, there’s the coveted green jacket and somewhere in the vicinity of $2.7M in green to the winner.

And when 80 golfers tee it up beginning next Thursday, we’re bound to see a display of green adorning their shoes.

Yes, you read that correctly and we have Whiskers to thank for it.
Based in Delray Beach, Fla., Whiskers designs, manufactures and sells premium, bespoke and on-trend shoelaces a la carte. On any given tournament week, more than 80 Tour players – including major winners – weave them into their FootJoy, adidas, Nike, ECCO and other branded shoes. They logged more than 15,000 rounds in 2022 styling their footwear with Whiskers.

Think about the sensibility here – by injecting a pop of color, Whiskers laces provide a form of self-expression that’s fashionably subtle, not loudmouth obnoxious.
Whiskers is led by serial entrepreneur Kyle Groth and former Nike veteran Mike Gossett. It’s been nearly five years of smashing success since they first introduced Made-in-the-USA shoelaces, and now there are 70-plus colors and patterns for men’s and women’s golf, casual and dress shoes, as well as boots.
Constructed from ultra-durable poly-nylon weave with an appropriate amount of stretch, they boast high-grade aglets which withstand tough conditions and are slim wrapped to fit skinny eyelets.
Pro shops across America are carrying Whiskers laces with amazing sell-though, and featuring them as tournament, outing and member-guest appreciation gifts. Online shoppers are buying Whiskers like there’s no tomorrow. At $15 for one pair, $40 for a three pack and $60 for a “fiver,” Whiskers is affordable luxury. The company also manufactures socks in colors and designs matching the laces.
But it’s the green golf shoelaces which will dominate the land during Masters week. If that’s not your preferred hue, give Viva Magenta-shade laces a try – that’s the official “2023 Pantone Color of the Year.”

Rich Katz

Rich Katz is Founder and CEO of Katz Strategy, a golf business and marketing advisory firm. One of golf’s most networked executives for 30-plus years, he founded golf-marketer Buffalo Agency (now Buffalo Groupe), was agent to PGA TOUR players and held leadership positions at Billy Casper Golf. rkatz@katzstrategy.com.

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