Maui Jim for Golf – 2016


Maui Jim has become the fastest growing premium polarized sunglass maker in the world, and they did it by identifying a niche in the market. They created a technology that could combat the intense glare and harmful UV rays of the brilliant Hawaiian sunshine, and at the same time, bring to life the brilliant colors of the island. And the PolarizedPlus lenses – along with the legend that is Maui Jim – was born. Since that time, the PolarizedPlus lenses have evolved and are now the PolarizedPlus2. These patented lenses can be found in every pair of Maui Jims. This color-infused lens technology wipes out 99.9% of glare, 100% harmful UV and boosts color via specially designed lens treatments. Your view will be clearer, with crisper contrast and amazing brilliance.

These days, Maui Jim sunglasses are iconic. The company’s mission statement is to spread aloha through vivid color, clarity, and detail. They do this and more, all the while protecting your eyes from the harsh effects of glare and harmful rays. The company believes color and light are the key to human experience, and their sunglasses show the full spectrum of color, allowing you to see the world like never before. After all, everyone should experience all 16,777,216 hues of the earth’s beautiful color that surrounds us every day. Maui Jim has been awarded the Seal of Recommendation from the American Skin Cancer Foundation for having the highest amount of UV Protection on the market.

Golfers spend a lot of time each round in the hot, brilliant sunshine and because of that, having the right eyewear is vital. After all, while it’s important to be able to identify your targets, it’s more important to block out the overpowering glare that you encounter every now and then on the course and keep your eyes healthy. Maui Jim does all of this and has you looking good while doing it.

This year, Maui Jim has several new models that are perfect for golf. This includes not only new frame designs but also new lens technologies. One such pair are the Maui Jim NeNe sunglasses which feature the Maui Pure lens which are scratch and impact-resistant and injection molded, offering the crispest optics next to glass. The frame is made from beta titanium with a disc hinge that provides stability during the golf swing. The rectangular shape of the rimless lenses compliments small and medium sized faces and the saddle style bridge has adjustable nose pads for comfort. The NeNe sunglasses are perfect in both full sunshine and overcast, making them perfect for just about any golf condition. They are available in three color options: gunmetal blue/black sleeve, burgundy/red sleeve and gloss dark brown/brown sleeve. Retail price is $329.00

Another Maui Jim model that is great for golfing is the Pohaku model. These mid-sized, rectangular frames are best suited for round, oval or heart shaped faces. The lightweight nylon frame wrap is designed for long wear time and features a magnesium front for durability and thin injected nylon temples for comfort. The Pohaku sunglasses also feature MauiPure lenses, delivering crisp, clear optics. The saddle style bridge has embedded nose pads and anti-corrosive traditional hinge add to the comfort, making them well suited for a long round of golf. They are so light you may forget you have them on.

Maui Jim’s Pohaku sunglasses are available in three color/lens combinations: Matte Blue with Maui Rose lenses, Matte Brown with HCL Bronze lenses or Matte Black/Neutral Grey. Retail Price is $259.00.

The Maui Jim Backswing sunglasses are appropriately named for golf. The first thing you’ll notice is that they are very lightweight. They’re made from durable monel metal frames, stainless steel temples with rubber striping details and traditional pin hinges. The saddle style bridge has adjustable nose pads for the best combination of stability and comfort. The rectangular frame shape best complements oval, oblong or heart/triangular shaped faces. The SuperThin Glass lenses deliver the clearest possible optics, which helps to see the ball against the bright sky. Maui Jim Backswing sunglasses are available in three frame/lens combinations: Satin Dark Gunmetal with Maui Rose lenses, Satin Gold with HCL Bronze lenses and Satin Grey/Neutral Grey lenses. Retail price is $349.00.

All Maui Jim sunglasses come with a cleaning cloth and protective carrying case. Try out a pair of Maui Jim sunglasses during your next round of golf and see what you’ve been missing. For more information on these or any other Maui Jim sunglasses, visit their website at With over 88 styles and 200 SKUs, Maui Jim is sure to have a pair to fit your style.

David Theoret

David Theoret has been in the golf and golf travel industry for over 12 years, primarily selling online advertising. For the past seven years, he has also been a golf writer, reviewing golf courses, resorts, destinations, equipment, golf apparel, and training aids – the latter of which never seems to help. What started as a dream years ago, by God’s grace, became a reality in 2015 when The Golfin’ Guy editorial marketing company was founded. Working together with golf course designer Ron Garl; David’s articles and reviews have been posted on many golf travel, equipment, and apparel websites.

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