Golf Pride is probably the best-known grip in golf. The company has been around for over 70 years and is considered by many to be the global leader in golf grip innovation. After all, they invented of the slip-on grip and introduced groundbreaking advancements in cord technology with their new Brushed Cotton Technology (BCT®) and the introduction of the hybrid category of grips.
Today, more than 80% of Tour professionals choose to play Golf Pride grips and no one is paid to do endorse them.
A few years ago, Golf Pride introduced the MCC Plus4 grip, which was a “hybrid” of their popular Multi-Compound grip, with 4 extra wraps on the lower part of the grip. The MCC PLUS4 was the first new grip model to win a Major. I believe Phil Mickelson was involved in the design, the premise being that these extra layers of tape allow for lighter grip pressure and more power. I played them on my irons for a couple of years, until the ALIGN grips.
A few years later, Golf Pride introduced their new ALIGN technology, a thin raised strip on the underside of the grip. This strip aids in more consistent hand placement to square the clubface and improve your swing consistency, every time. It’s a brilliant innovation – as long as your grips are put on straight, you should have the clubface in the right position. I played them until last weekend.
This year, Golf Pride did me a huge favor; they incorporated the ALIG technology into the MCC PLUS4. It’s the best of both worlds. This new grip also has Golf Pride’s exclusive Brushed Cotton Cord, which fuses moisture-wicking cotton fibers into a new soft rubber material for added stability in all kinds of weather conditions. I cut off brand new grips because I couldn’t wait to put them on. I’ve played with them several times and love the feel and different textures. I can’t see ever playing with another grip.
Golf Prides MCC PLUS4 ALIGN grips are available in standard and oversize as well as a variety of team colors. See them all at www.golfpride.com.
