Noteefy is a Golfer’s Dream


We live in an “experience economy” whereby productive and memorable pursuits by oneself and with others supersede materialism.  We also live in a world where instant gratification is expected.

Golfers are no exception.

Surely you can relate to not getting the tee time that fits your schedule.  Frustration is an understatement.

Now there’s a remedy that relieves the sting.  Hats off to a relatively new company, Noteefy (pronounced “Notify”), that alerts golfers by text and e-mail that their desired tee time is now available upon a cancellation.  Moreover, golfers no longer need to endlessly call courses and refresh screens in search of tee times to substitute for one they originally sought.

Noteefy is golf’s version of Open Table and Resy taken to a niche next level.

As you can imagine, golfers are flocking to courses which employ Noteefy’s automated tee-time waitlist and notification platform.

It’s time to play courses operated by KemperSports, Landscapes Golf Management, PGA TOUR’s TPC Network, Bobby Jones Links and Touchstone where you’ll instantly fall in love with Noteefy’s alerts.  Hundreds of other courses have signed up with Noteefy.

It’s simple:  Golfers simply create personalized search profiles with playing preferences – including days, times and number of players – for their favorite golf course(s).  They then receive real-time, personalized text and e-mail alerts when the tee time they desire opens due to cancellation or new release by a golf course.  Subsequently, they book the tee time online per the normal process.

Josh Ebert is an avid golfer who belongs to a private club but plays his fair share of golf on public courses.

“I have kids and a business requiring my attention, so the time slots I can play a round are limited,” he says.  “It’s bad use of my time to search online for other places to play around town, so I rely on Noteefy to alert me with the tee times in my profile.”

“Like many millennials and even Boomers, I have an urge to get what I want without putting in too much effort,” says avid daily-fee golfer Ross Calhoun.  “When I learned my favorite course has the Noteefy system, I signed up right away to get on the waitlist for 12:30, 1 and 1:30 tee times, and my phone dings when the course received a cancellation.”

Fast fact No. 1:  Up to 20% of online tee times get cancelled, most within 24 hours.

Fast fact No. 2:  Golf course operators lose up to $100,000 annually from tee times which perish.

We have Jake Gordon to thank.  He’s the Founder and CEO of Noteefy who, with countless business and personal obligations, was bummed when his preferred tee time was unavailable.  Unfortunately, he never knew if or when it would open unless he called the course or checked online over and over.  “What a pain,” he exclaimed.

That sparked the business idea to create Noteefy with Dathan Wong, a software developer prodigy formerly with Microsoft, Boeing and multiple start-ups.  The dynamic duo and coders logged more than 80,000 all-nighter hours of algorithm development rooted in practicality that makes it easy for course operators to overlay Noteefy software on their reservation systems and for golfers to only input their tee time preferences and wait for a “ding.”

Fittingly, Noteefy’s logo contains a bell.  Ding … the previously unavailable tee time is now yours!

Rich Katz

Rich Katz is Founder and CEO of Katz Strategy, a golf business and marketing advisory firm. One of golf’s most networked executives for 30-plus years, he founded golf-marketer Buffalo Agency (now Buffalo Groupe), was agent to PGA TOUR players and held leadership positions at Billy Casper Golf.

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