Wednesday, November 30, 2022
HomeCourses and TravelPinehurst Resort, Renews ‘Guest Drive Program’ Partnership with BMW

Pinehurst Resort, Renews ‘Guest Drive Program’ Partnership with BMW

Fairways aren’t the only thing golfers will be driving at “The Cradle of American Golf” next year.

Pinehurst Resort, host venue for the 2024 U.S. Open, has re-upped its exclusive partnership with BMW of North America to provide complimentary access to the latest BMW vehicles during their stay at the resort via the “Guest Drive Program.”

Guests will be able to explore the unique beauty of North Carolina’s famed Sandhills region behind the wheel of their preferred “Ultimate Driving Machine.”  Pinehurst Resort’s “Guest Drive Program” is available to all registered guests with a valid driver’s license from 9 a.m. to 9 p.m., Wednesdays through Sundays.

The new program features a wide selection of BMW’s newest and most exclusive offerings, allowing guests to experience firsthand the full spectrum of BMW’s cutting-edge technology and class-leading comfort features while carving up scenic roads in their model of choice. Pending available inventory, the 2023 program will also usher in access to BMW’s all-new fully-electric vehicles – the BMW iX Sports Activity Vehicle and the BMW i4 Gran Coupe.

“We’re energized to extend this official partnership with BMW through 2024,” says Pinehurst Resort Vice President of Sales and Marketing Eric Kuester. “BMW’s passionate customer base values the inspired innovations and experiences that a world-class golf destination like Pinehurst Resort offers. That connects with our brand positioning as we continue to evolve and advance our guest experiences.”

Introducing new electric driving experiences for guests connects with Pinehurst Resort’s sustainability initiatives of the last decade-plus. Several courses, including Nos. 2, 3 and 4, have undergone restorations and reimaginations, significantly reducing the amount of irrigable turf and overall water usage. The 43-room Manor Inn was completely renovated in 2019 following LEED® standards, and the venerable Carolina Hotel is undergoing significant upgrades to all guest and conference rooms, hallways, the lobby and Coffee House.

For more information, visit www.pinehurst.com.

Shane Sharp
Shane Sharphttp://www.southbound4.com
Shane Sharp is a longtime golf writer based in Greenville, S.C. In addition to running his content marketing business, Southbound 4, he's a regular contributor to GOLF Magazine, Golf Inc., Club Management and other golf magazines and websites.
RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Captcha verification failed!
CAPTCHA user score failed. Please contact us!

This site uses Akismet to reduce spam. Learn how your comment data is processed.

[mailpoet_form id="1"]

Sponsor

- Advertisment -

Most Popular

Sponsor

- Advertisment -