Tricia Covel discovered the game of golf several years ago while filling the role of General Manager at the Belmar Golf Course in Norman, OK; a course that she owns with her country music star husband Toby Keith.
Being a golf course GM gave her a front row seat to see what types of apparel the women golfers were wearing at her course. One of the first things she noticed was a lack of really attractive golf apparel for women. Most of it looked like shrunken down versions of men’s apparel lines, giving women somewhat of a masculine look. She felt that what the industry lacked was a performance fabric with good moisture wicking capabilities, significant SPF protection, a good fit and a luxurious feel. In other words, a fabric that had it all, and oh by the way was affordable too.
As her golf game improved – which it did rather quickly, playing at least 18 holes a day – so did her desire to create a line of luxury women’s golf apparel. After enlisting (i.e. employing) daughters Krystal & Shelley and Tifanja, an Ohio based creative agency, SwingDish was up and running.
The name SwingDish has an interesting storyline to it. Tricia’s husband, band and crew often referred to her as “Trish the Dish.” Even her golf tournament is called the Dish. When she first started playing golf, she was very shy about her limited ability even going so far as to make the course workers look the other way – a privilege of course ownership I guess. Toby would tell her, “Just get up there and swing it, Dish!” When she started looking for a name, Keith was very adamant that she play off of that theme and the name SwingDish was born. In the end, Keith said that he loves the name SwingDish, feeling that the brand will have a broader appeal without such a “girly name.”
The SwingDish line includes women’s tops, golf shorts, skorts, accessories and jackets that are both stylish and practical. All pieces are created with hand-selected Italian fabrics that have good moisture wicking capabilities, significant SPF protection, a good fit and a luxurious feel (sound familiar?). I doubt you will find anything else like it on the market.
We had the opportunity recently to review a few pieces from SwingDish; here’s what really caught our eye:
In the hot summer sun, it’s important to keep cool – and look good, right ladies! SwingDish’s Dropped Sleeve Polo with shoulder cut outs does just that and is a must wear when doing summer activities. The fold over collar and open V-neck create almost a two-garment look and the ruching on the sides and jeweled embellishments on the shoulders compliment the wrinkle free Italian fabric giving this piece a most unique look. Contrast piping detail is evident all over the Dropped Sleeve Polo. This piece will have your fellow golfers doing a double take to see who is wearing such an amazing garment. The Dropped Sleeve Polo is available in three colors: Black, White and Floral and in sizes S–XL. Retail price is $119.
The light and airy feel of SwingDish’s Lycra Lace Polo is perfect for the gal who has been searching for something different to wear on the golf course. Detailed piping lined with jewels adorn each sleeve and show your SwingDish style. The Lycra Lace Polo is made from a luxury Italian stretch performance fabric that accentuates a women’s curves and features a fold over collar with ruching on the back and contrast stitching and lycra lace sleeves. The zippered neckline remains hidden from view allowing you to control the airflow into the polo. It can be worn inside or outside a skort or shorts. The Lycra Lace Polo is available in three colors: Black, White and Teal and in sizes S-XL. Retail price is $119.
The SwingDish Signature Shorts are everything you need for total style and performance. The soft, stretchy woven fabric is a combination of polyester, rayon and elastane, making it light and breathable while delivering extreme comfort. The color block on the front wraps around the back of each leg, producing a slimming effect – another good reason to make these your go-to shorts. The Signature Shorts feature deep front pockets, a zippered back pocket and a secret zippered waistband pocket on the back with rubberized zipper pulls. Floral fabric piping detail and jeweled embellishments above the left pocket and a magnetic ball marker make these shorts truly unique. The pull-on elastic waistband needs no belt and allows you to move freely through the entire golf swing. There’s also a SwingDish logo just below the waistband pocket. These shorts are going to get you noticed – in a good way. The SwingDish Signature Shorts are available in several color combinations: pink/white, green/yellow, gray/black and in sizes S – XL. Retail price is $109
SwingDish has a variety of women’s golf apparel that will add a unique look to your golf wardrobe. For more information or to order online, visit their website at www.swingdish.net.