Most golfers don’t know who Dick Sullivan is nor his impact on golf retailing, but we all have a debt to this charismatic industry leader who…
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Golf retail is not for the faint of heart and at PGA Tour Superstore Jill Thomas Chief Marketing Officer Retail and Ecommerce knows effectively serving customer…
Retailing has taken an unprecedented hit. According to the U.S. Census Bureau the Sporting Goods/Hobby/Musical category had 38% lower sales in April than in March and…
Spending time with Dick Sullivan, President and CEO of PGA TOUR Superstore, one quickly gains an appreciation of the passion and enthusiasm that have led the…
One of the best ways to hit better shots is to play with clubs that help to correct those individual swing idiosyncrasies we all have. The…