Make no mistake, ladies are rightfully finicky when it comes to their clothes. For better or worse, lady golfers often take it to the next level.
Notwithstanding, surveys say LOHLA SPORT puts all notions of ambivalence to rest.
To wit, the brand’s “Knightsbridge” capsule as part of its autumn-winter Londontown collection of ladies’ golf-lifestyle apparel is a no-brainer among golfers of varied shapes and sizes, coast to coast and even overseas.
In its coordinated tops, bottoms, skorts, outerwear and accessories, Knightsbridge – named after one of London’s hottest postcodes – blends timeless prestige and haute looks. The Player short sleeve top is super cheeky and fun, complementing the debut of a Clubhouse Blazer for a more elevated look after golf.
Knightsbridge showcases energetic astral blue (subtle neon hue) alongside classic black, turning gloomy winter days into happy days. The colors are akin to those found in uniforms worn by Knightsbridge Football Club players.
Legendary London designers Alexander McQueen, Vivienne Westwood and Stella McCartney influence each Knightsbridge piece and uphold LOHLA SPORT’s DNA of European designs with feminine, fun and flattering Los Angeles flair.
One of the most popular Londontown styles is the core Pippa long sleeve quarter-zip that personifies fashion-forward Pippa Middleton, the British socialite, sister of Princess of Wales Kate Middleton and member of the golf club at Bradfield College.
Knightsbridge follows the massive success of previous Londontown capsules Notting Hill, Mayfair and Chelsea at more than 500 exclusive golf shops and women’s boutiques across America.
Londontown continues LOHLA SPORT’s creation of a “Golfleisure” movement similar to Lululemon’s Athleisure craze. Its resort-sport styles promote sophisticated, chic comfort, buoyed by fine-quality, stretchy fabrics which optimize athletic movements on the golf course and are fit for office and social settings.
LOHLA SPORT best-sellers are the core The Very Pant with four-pocket, full, four-way stretch in navy, black, white, red and other seasonal colors, and The Golf Fitness Pull-On Pant that is purposely thicker as the ideal golf-yoga pant with country club appropriateness.
“The popularity of Londontown is significant,” says Lisa O’Hurley, Founder and CEO of LOHLA SPORT. “Ladies are enjoying the refined edginess, stylish ease and versatility of the collection, and they’re the fashion envies of their foursomes.”
Sounds like we have what could be the best outfits ever for lady golfers.
