There are many marvelous companies in our marvelous golf industry. Some shout from the rooftops, others are satisfied remaining under the radar while conducting remarkable work for clients.
Case in point: You haven’t come across ParOne because it fits sungly into the latter category.
Side note: for those who don’t know me, I’m a harsh critic yet J.R. Charles, Founder and CEO of ParOne, has earned my utmost trust and admiration.
A self-taught technology whiz by trade, he also possesses the thought process of a seasoned Chief Revenue Officer. That enviable combination of disciplines escapes most professionals, especially in the often behind-the-eight-ball golf space.
With such leadership, ParOne has quietly become the go-to technology partner for handfuls of golf’s most famous brands as well as guys and gals with company budgets sans all those zeroes.
It seems everything ParOne – from JR to his cadre of brilliant, state-side developers with “practical and purposeful” tattooed to their brains – turns to gold. Saving its client roster significant money and resources while making them money in buckets without one iota of compromise to quality is the ParOne mantra.
A recent conversation with JR typifies our simpatico – let’s help people do “more, better, faster and easier.”
The ParOne skinny:
Founded in 2020, ParOne develops technology platforms and infrastructure which enhance performance and efficiency across the golf ecosystem. Its divisions include:
- AVA Golf – The soon-to-be-released intelligence platform that ingests golf simulator and app data, diagnoses player’s swing faults and serves personalized video playlists to accelerate abilities to develop their skills.
- GolfCentral.TV – Global golf OTT platform for golf leagues, tours and federations, turning archives and live video into revenue and audience growth.
- ParOne Holdings – An investment vehicle into early-stage golf technology companies with the vision, technology and team to define the next era of the sport.
- ParOne Dev – A U.S.-based custom software development agency engineering the next generation of golf technology led by full-time talent formerly with Capital One, JP Morgan and other Fortune 500 companies.
- ParOne App – Enterprise-grade video infrastructure powering the world’s leading golf brands that includes a robust suite of streaming, player and analytics technology built for the scale and demands of professional golf and golf media.
Focusing on AVA Golf, the company recently promoted Aron Schüler to Director of Engineering to help transform how golfers starving for indisputable and custom solutions to correct their unique swing flaws. Miles upon miles of videos provide custom fixes. Finally, there’s clarity about knowing what data means and what to do with it. Bye-bye, frustrations.
As a developer and avid golfer, Shuler boasts years of solving real problems for real golfers after helping develop shot-tracking and related technology for some of the most effective, household-name golf brands on the market.
“I’m proud of what this team has built, and excited to help lead what comes next,” said Schüler. “AVA Golf is being built by people who are well versed in engineering and the game – that’s uncommon, and it shows in what we’re making to fill an intelligence gap in the market.”
Need I say more?
Man, wish I had a nickel for every golf company centering its business around tech that went a cheap, golf-deficient development route only to succumb to a do-over. Then again, they hadn’t heard of ParOne.