Just because golf is on a global participation surge, doesn’t mean courses are as profitable as they could be or profitable at all.

It’s not as easy as one would think to successfully operate golf courses, country clubs and resorts.  Mowing grass neatly, serving burgers with grill marks and folding polos crisply are only three visual checkmarks on a miles-long list to critical front-facing and back-office items requiring mastery.

If there’s a leader in the clubhouse within the outsourced golf operator category, give the winning envelope to Landscapes Golf Management, please.

After spending considerable time with operators far and wide, it’s obvious the company’s TLC DNA is as caring and hospitable as they come.  Headquartered in Lincoln, Neb., Midwest values are on full display, as is recruiting, training and retaining top talent.  While we’re at it, add an unwavering drive to treat golf course owners’ money like it’s Landscapes Golf Management’s very own.

The bottom line, unequivocally – healthy returns!

While at 70-plus courses, Landscapes Golf Management isn’t too small to render lack of exposure to various scenarios that often arise, and not too big that it’s tripping over geometric complexity.

As such, 2025 has been a banner year for the company.  The latest portfolio additions are Wild Ridge and Mill Run golf courses at the Wild Ridge Golf and Event Center in Eau Claire, Wisc.

The engagement was awarded based on Landscapes Golf Management’s stellar record of producing golfer happiness and, therefore, strong financial performance for similar courses nationwide.

Primed to advance Wild Ridge and Mill Run’s status as the area’s premier public golf and event venue, Landscapes Golf Management is focused on enhancing service levels, programming and turf conditions alongside modern-day marketing, including new golfer loyalty programs.

“In light of the retirement of our general manager and food-and-beverage manager, our RFP Review Committee embarked on a nationwide search for a third-party operator to help us build on our success the past two decades,” said Darin McFadden, President of the Wild Ridge Golf and Event Center ownership group.  “Landscapes Golf Management delved deep into our business needs and presents the most promising opportunity to achieve our objectives and elevate our business to new heights.”

“We are hitting the ground running,” said Tom Everett, President of Landscapes Golf Management.  “Our primary objective is to show the community the utmost in golf course, event and overall social and recreational enjoyment while serving as a business driver for Wild Ridge Event Center ownership.”

These guys hit the nail on the head – perfect the product, make people feel welcome, program activities and build community.  Put others first and reap the benefits.

As such, in Landscapes Golf Management we trust.

 

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Rich Katz is Founder and CEO of Katz Strategy, a golf business and marketing advisory firm. One of golf’s most networked executives for 30-plus years, he founded golf-marketer Buffalo Agency (now Buffalo Groupe), was agent to PGA TOUR players and held leadership positions at Billy Casper Golf. rkatz@katzstrategy.com.

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