E-commerce is in full swing and big-box stores sell their fair shares of golf products. Let’s not forget golf shops and their captive audiences of active, transactional golfers. Merchandise sales are integral to the financial performances of golf courses, country clubs and resorts, and identifying products with the likelihood to outsell others could spell the difference between profit and loss.
We asked Landscapes Golf Management what’s hot at its 50-plus pro shops across America covering private, public and destination golf scenarios. Not many surprises here, but it’s validation at a relative scale of what titillates golfers.
Titleist ProV1 Ball – The longstanding category leader is showing no signs of a precipitous dip let alone even a slight decline in market share. Trusted by thousands of Tour players globally, the ProV1 promotes long distance with high trajectory; low, long game spin; penetrating flight; “Drop-and-Stop” greenside control; and a very soft feel. This is a result of its soft cast urethane elastomer cover system, high-flex casing layer, 2.0 ZG process core and spherically-tiled 388 tetrahedral dimple design.
Callaway Rogue ST Driver – Jon Rahm averaged 340 yards per drive to win the 2022 Mexico Open. Playing the Callaway Rogue ST MAX driver was critical in the process. Golfers not of Rahm’s caliber are also in love with that driver. The Rogue ST MAX D model is designed for golfers who want maximum levels of forgiveness. It’s built for very high MOI with a reduced face progression and a more upright lie. Internal and external draw weighting have also been added, along with a generously stretched profile at address for maximum shot shape correction.
Ahead – Any type of hat produced by this company stands for quality. Focus on durability and fabrications means long-lasting products while design customization elicits “wow” reactions from others in your foursome. What else do you expect from this leading supplier of headwear to the USGA, PGA of America, PGA TOUR and Ryder Cup as well as to more than 5,000 accounts globally? Ahead caps are stylish and cool logo variations jump off shelves right into members’ and guests’ hands.
Hypervolt Go 2 – Hyperice is on fire (pun intended) with golfers, and the company’s Hypervolt Go 2 leads the way. It is the ultimate portable percussion massager to help loosen muscle knots and provide instant relief on the go or at home. With a lightweight, versatile and sleek design, it’s more than an ordinary massage gun. Golfers only perform as well as their bodies feel, and loose muscles mean better swings and (gulp!) better scores.
IBKUL Ladies Tops – This brand is known for its colorful prints, but don’t count out solid sleeveless polos and long sleeve mock neck tops as top sellers. Made primarily for golfers, IBKUL clothing features UPF 50+ sun protection to combat harmful UVA and UBV rays. ON the green or in the clubhouse, IBKUL’s multi-functional intelligent moisture sensor fabric (known as Icefil) converts perspiration to refrigerant, keeping golfers cool, comfortable and odor-free on hot and humid days.
This list is not developed on a whim. Landscapes Golf Management takes very analytic dives into operating its retail stores. Real-time data on product assortment, sales velocity, pricing strategies, margins, inventory levels and other metrics help to create super-smart open-to-buy programs and adjustments as appropriate. That’s why so many pro shops trust the company’s lead.