TRUE linkswear Debuts All Day Pants

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TRUE linkswear Co-Founder and President Jason Moore spent a decade thinking about pants. Sure, shoes occupied most of his waking hours. But in those moments just before falling asleep, or while enjoying a touch of Bourbon on a cool Pacific Northwest night, pants would figuratively dance around his head. Well, all that thinking paid off. TRUE is debuting its all-new, All Day Pants line, leading off with the 5-Pocket and Chino editions.

“All Day” is a technically designed collection of pants built for comfort, versatility and performance. The line complements TRUE’s ever-growing collection of walking-focused golf shoes, including the recently released FS-01 model. All Day waist sizes range from 28 to 38 inches with 32-inch inseams and a durable yet flexible fabric blend of 92% nylon and 8% spandex. Both the 5-Pocket and Chino Pants are available in six colors: black, charcoal grey, khaki, olive, coffee and lunar.

“Expanding TRUE beyond shoes and into apparel is part of our decade-long dream of creating golf’s ultimate lifestyle brand for those entrenched so deeply in the game they demand more from their gear on and off the course,” says TRUE President Jason Moore. “All Day Pants are engineered with our Northwest perspective combining the durability and weather-ready engineering of climbing pants with a modern, upscale aesthetic. We’re blurring the line between high-performance and ultimate comfort.”

The All Day 5-Pocket and Chino Pants feature classic silhouettes updated with modern touches. The 5-Pocket Pant embodies a denim profile with slim-tapering, while the Chino pays homage to a classic trouser silhouette with an athletic cut and feel. Functional material caters to an active lifestyle without looking overly technical. The durable nylon material is stretchable, comes in a matte finish and is water and stain-resistant while remaining highly breathable for warmer days. These technically designed pants perfectly match all-day, all-season wear in any climate or condition.

All Day 5-Pocket Pant Features

Slim/tapered fit, 4-way stretch, abrasion resistant nylon, natural matte finish and feel, DWR water and stain resistant coating, highly breathable, concealed zipper cell phone/passport pocket, secure YKK back zipper pocket, elastic key loop, and high visibility reflective back cuff piping.

MSRP: $125

All Day Chino Pant Features

Slim/straight fit, 4-way stretch, abrasion resistant nylon, natural matte finish and feel, DWR water and stain resistant coating, highly breathable, cell phone/passport pocket, secure YKK back zipper pocket, elastic key loop, and high visibility reflective back cuff piping.

MSRP: $125

For more information: www.truelinkswear.com; @truelinkswear.

The Backstory

TRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective, we aim to inspire each other to achieve camaraderie, wellness and purpose in the pursuit of par. We’re a group of family and friends dedicated to sharing our passion and excitement for footwear, and the game of golf, with like-minded players. Born amid the rugged golf landscapes of the Pacific Northwest, we use only the finest and responsibly-sourced materials to protect golfers from the elements and help them #enjoythewalk.

In keeping with its global ethos, TRUE’s current footwear portfolio includes five core designs focused on sustainability, performance and comfort with a modern, minimalist aesthetic appealing to professional golfers, dedicated amateurs, avid recreational players and new golfers alike. Several TRUE models, like the recently released All Day Ripstop, are crafted almost entirely from recycled materials.

Shane Sharp

Shane Sharp is a longtime golf writer based in Greenville, S.C. In addition to running his content marketing business, Southbound 4, he's a regular contributor to GOLF Magazine, Golf Inc., Club Management and other golf magazines and websites.

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