Perhaps you’ve heard of Williams Golf. They made their first big splash at the 2010 PGA show by offering a $50,000 set of clubs. Now they offer a set of clubs any golfer can afford. I am particularly fond of the FW32 driver.
Williams Sports have been designing and racing F1 cars for years. Their attention to detail and aerodynamics has put them in the winner’s circle many times. They decided to bring that passion and science to the golf club industry and from my perspective, it is already paying off.
The FW32 driver combines state of the art aerodynamic and material advancements with traditional finishes. Three key aerodynamic aspects that manage airflow and reduce drag have been directly engineered into the shape; foils, fins, and diffusers are everywhere. This can give a whole new meaning to driving (the golf ball) in an “F1” kind of way. The folks at Williams even send along a book that describes the purpose of each fin and the proof from their wind tunnel testing to back it up.
For those readers that would like a technical view of what makes this driver so special, here goes. The three key aerodynamic aspects are the trip, winglets, and the diffuser. The trip redirects airflow over the crown of the Driver to minimize the surface area that is affected by airflow contact. This is important in the reduction of drag.
The winglets manage and control the air flowing around the toe and heel of the driver, creating a more consistent and stable path throughout the downswing and impact. The diffuser is vital in controlling the air that flows across the soleplate of the driver. It combines with the trip to minimize the wake and density of airflow off the rear of the driver creating a significant reduction in drag. All of this aerodynamic technology translates into a couple of things for the lay-golfer – increased swing speeds and greater distance. Got it?
The Williams Sports line of golf clubs features Fujikura shafts exclusively. These shafts are produced in Japan to the highest of standards. Fujikura has gone the extra mile; working with Williams Sports to custom tailor a shaft for each Williams product line of golf equipment to ensure the highest level of performance.
The Player series also features a dual compound grip. This grip utilizes multiple rubber compounds and cord to create a unique feel. The top of the grip has a black rubber cord combination for a firm grip in all weather conditions. The lower hand features a softer rubber compound to ensure feel and control. The Williams FW32 Driver comes with a stylish magnetic headcover a sign of a company doing it right and not cutting corners on this driver.
The driver is currently only available in 4 lofts and 3 shaft flexes. Although this may seem somewhat limited, it covers about 75% of the market.
At setup, you will notice that the Williams FW32 Driver has a closed face. At first I struggled with this and it took me a little time to get my alignment right; this was my fault, not the club’s. You will also notice that the head of the driver is wider and flatter than most.
It FW32 is a very forgiving driver that, with all of the aerodynamic properties it possesses, makes you want to hit the ball straight. The club has a very solid feel to it; you will know when you have hit it well and when you have not. For a company’s first attempt at a driver with mass appeal, it is an excellent entry point. It should be able to easily compete with the more well-established club manufacturers in the golf industry.
As far as accolades, the Williams FW32 driver has been credited with a 404 yard drive at the L-1 Grand Prix Long Drive Championship in Okinawa, Japan; the winner attributed his success to the superior aerodynamics of this Formula One inspired club.
This same aerodynamic technology is available in Williams Player Series of fairway woods and hybrids. Manufacturer’s suggested retail price on the driver is $499. The Williams FW32 Driver is available online at www.intheholegolf.com. For more information on the Williams line of golf equipment, visit their website at www.williams-sports.com.