Lady golfers, take notice: The LOHLA SPORT Mayfair capsule, as part of the brand’s autumn-winter Londontown collection of golf-lifestyle apparel, is now available.
Succinctly, zebra is the new leopard. Let me explain:
Mayfair celebrates its namesake upscale Central London district that boasts world-famous bespoke tailors on Savile Row and designer fashions on Bond Street. The capsule is rich in appearance, combining navy, khaki and white with highlights of herringbone and zebra, finished with rose gold touches.
On-trend to the max, no other ladies’ apparel brand comes close to such distinctiveness. Get ready for your foursome and fancy coffee shop friends to compliment you up and down.
Mayfair is an encore to LOHLA SPORT’s Notting Hill capsule that dropped to rave reviews in July. Quirky and unexpected like the charm of the 3.5-mile Notting Hill boutique shopping district, styles center around glow (lime) that’s tamed by slate (grey) alongside the most beautiful snow-leopard print. Don’t fret, leopard is hardly passe.
With Londontown, company Founder and CEO Lisa O’Hurley – along with London-based designer Paul Rees of Burberry and Aquascutum fame – brilliantly deliver tops, bottoms, skorts, outerwear and accessories with tastemaker appeal. Colorful with bright prints and timeless British looks, the collection dodges stereotypical London rain, trench coats and umbrellas. Grey skies have cleared up, thanks to O’Hurley and Rees.
Still, you can see the influence of legendary London designers Alexander McQueen, Vivienne Westwood and Stella McCartney.
LOHLA SPORT will unveil Chelsea, Knightsbridge and Richmond capsules, all named after and designed in accordance with London neighborhood vibes, later this month, October and November, respectively. They, too, are hip, edgy, liberating and luxe.
And from what we hear on the links, in the locker rooms and elsewhere, a new Londontown core piece is especially a smash hit. Fittingly, it’s the Pippa long sleeve quarter-zip top that personifies fashion-forward Pippa Middleton, the British socialite and sister of Princess of Wales Kate Middleton. Did you know she’s a member of the golf club at Bradfield College?
All LOHLA SPORT styles promote chic, made-for-play comfort that’s catapulted its creation of a massive “Golfleisure” movement akin to Lululemon’s “Athleisure” craze. Available in XXS to XXL, they are made of fine-quality fabrics sourced worldwide and optimize athletic movements.
London is America’s forever ally on the world’s geo-political stage. Londontown is lady golfers’ forever ally in looking great and feeling great on and off the golf course with utmost aplomb.
