ZIGIT a ‘Must See’ at PGA Show

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Marking its golf industry debut at the 2024 PGA Show (booth 2583) is ZIGIT.

It’s time for owners and operators of golf courses, country clubs and resorts to get excited, and here’s why:

The ZIGIT platform makes it easy to sell and buy alcohol on golf courses, solving the problem of golfers wanting to quench their thirsts, only to wait a long time for the beverage cart to roll around.

The Reveal:  This new proprietary, mobile-enabled app technology allows courses to sell can and bottle alcohol through attractive, stand-alone ZIGIT-enabled machines (boxes) at locations along golfers’ journeys.  Purchase eligibility is validated through ID verification / authentication and facial recognition, and drinks are dispensed typically within 30 seconds.

How it Works:  Golfers complete a 90-second, one-time enrollment, which includes ID authentication and collection of biometric markers, to verify they are of legal age to purchase alcoholic beverages.  They then simply scan the QR code on a ZIGIT-enabled box, select their desired drinks, take a quick selfie to confirm their identity, eligibility and payment processing, and collect their ice-cold beer and mixed cocktails, as well as water and soda.

Box Locations:  Strategically, they’re positioned at outdoor restrooms / comfort stations along the course, at the first tee and the turn, and on driving ranges.  The fourth and 14th holes especially are when many golfers desire liquid.

Maintenance Level:  Low, well, extremely low.  Boxes only need a flat surface, run on a standard electric outlet without the need for Wi-Fi and can sturdily hold up against tough weather.  Stocking takes less than 10 minutes, mainly after-hours, and each box holds up to 600 drinks.

Security:  All biometric information and payment data are securely processed through users’ smartphones, not through ZIGIT-enabled machines.

Wow:  Finally, automated retail has come to golf!  Poised to transform convenience in conformance with regulations, ZIGIT meaningfully increases golfer satisfaction and alcohol sales, relatively effortlessly, at golf courses, country clubs and resorts.

More Wow:  ZIGIT’s cool and purposeful technology:

  • Provides golfers with immediate, gratuity-free access to the adult beverages they love
  • Generates meaningful, incremental revenue at higher margins
  • Requires less overhead and staffing headaches
  • Upholds compliance controls, including drink limits per day, per user
  • Tracks real-time inventory
  • Reduces alcohol inventory shrinkage which often reaches 30%
  • Speeds pace of play

Profits are also tied to selling at least one more drink (a 20% lift) to golfers each round, as well as including drinks at ZIGIT-enabled machines for all golf outing and tournament participants.

Proof:  ZIGIT impressed at the 2023 PGA TOUR Wells Fargo Championship and is enjoying success at the American Airlines Arena, home to the NBA Dallas Mavericks and NHL Dallas Stars, as well at other sports and entertainment venues.

Relatable: “In today’s ‘experience economy,’ people want self-serve solutions that conveniently, efficiently and instantaneously get them what they want, when they want it, where they want it,” says Elsbeth Hurry, CEO of BizBoxes, owner of the ZIGIT platform.  “With the tap of a smartphone, golfers can get alcoholic beverages on demand and no longer need to wait for beverage carts to find them.”

Relatable, Part II:  ZIGIT utilizes secure technology widely used in airport travel, banking and government identification-checking applications.

Forecast:  ZIGIT-enabled boxes will dot hundreds if not thousands of golf courses across America and the globe in no time.

Rich Katz

Rich Katz is Founder and CEO of Katz Strategy, a golf business and marketing advisory firm. One of golf’s most networked executives for 30-plus years, he founded golf-marketer Buffalo Agency (now Buffalo Groupe), was agent to PGA TOUR players and held leadership positions at Billy Casper Golf. rkatz@katzstrategy.com.

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