A golf and lifestyle apparel brand named for the pursuit of the perfect score in golf, CHASE54, showcased their new Fall Collection recently at the PGA Merchandise Show. I had the opportunity to visit their display and check out their new threads for the Fall.
Movement permeates throughout the collection with prints that incorporate the concept of motion and silhouettes with beautiful lines that flow with your every move. True to the brand’s history, the new collection also expands its signature FUSION54 fabric technologies with a stain-resistant fabric that allows moisture and stains to roll or wipe off easily.
“The Fall 19 Collection is yet another example of our dedication to fashion and innovation. We are especially excited about the launch of our stain resistant technology on our men’s pants this year. This new tech will keep your clothes protected from grass stains on the course to red wine spills at the clubhouse,” says Pradeep Mahtani, CHASE54 Brand Director.
I have been wearing CHASE54 since they arrived on the golf scene and love the feel, the staying power of their garments and the look of their stylish ensemble of men’s and ladies’ apparel.
The Men’s Collection includes two deliveries, the Matrix and the Alloy. Both highlight polos with custom prints created to look as if they are in motion. They are designed with removeable metal collar stays and DryFuze moisture-wicking fabric to allow for a stylish, dry and comfortable round. Three new featured items are the Viable Pullover, a lightweight all-weather layering piece designed for year round wear with spacer knit fabric that retains heat, and the Vibe Short and Adventure Pant, bottoms built with a 4-way stretch material and featuring the new ‘stain-resistant’ fabric. The Men’s Collection is rounded out by CHASE54’s ever-evolving Elements Collection, which includes stylish pieces that can be worn in every season.
The first Women’s Collection delivery, Saint Tropez, incorporates wrap around prints, creating a unique style line that moves with your swing like the Mainsail and Royal Polos. The second delivery, Pink Python, includes a 3D printing technique that creates a reptile inspired textured look such as the Coiled Polo and Reel Pullover. The brand’s expanding UV protection sun shirt capsule bookends the Women’s Collection and is now available in custom prints and solid color options.
To learn more about the Fall 2019 Collection, please visit www.CHASE54.com.