Tuesday, January 28, 2020
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Proprietary Technology Allows Bridgestone To Calculate Golf Swing Launch Data from Smart Phone Video Submissions

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Bridgestone Golf, the #1 Ball Fitter in Golf, officially launched its innovative, new VFIT video ball fitting service, providing consumers with the ability to receive an expert person-to-person golf ball analysis anytime, anywhere.  VFIT, which has undergone extensive Beta Testing since October of last year, is officially debuting in its go-to-market form at this week’s 2020 PGA Merchandise Show. ...

The New Decade Is Going To Bring Some Interesting Changes For Golf Fans

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Heading into this new decade, a lot of the focus on professional golf revolves around what we expect from the top players. Will Tiger Woods win another major? Will Brooks Koepka win 10? Which top player from the 2010s will retire first? Who will be the player of the decade to come? These questions all make for interesting conversation,...

Monday After the 2020 PGA Show

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The golf industry kicks off the new year in Orlando with the PGA Merchandise Show, promoted as the “Major of Golf Business” or to some, “Disney World for golf nuts.” Open to only PGA Professionals, LPGA Professionals and golf industry members this year’s attendance figures have not been released but longtime participants from the media felt the number was...

TR20 – Honma’s New Woods & Irons

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Honma Golf is making a significant effort to capture a bigger portion of the golf equipment business in the United States and the newest string to their bow is the TR20 family of clubs. TR20 stands for Tour Release 2020 and the line is slotted in the better-player category. There are two driver models (440cc and 460cc) both having a...

Callaway’s New Chrome Soft & Chrome Soft X

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Four years can be a long time and in golf equipment it can be a very long time. Looking at the ball segment of the equipment business four years ago Bridgestone Golf was riding high with a market share in the high teens making it a strong competitor to Titleist and Callaway Golf introduced the Chrome Soft ball. What...

Bridgestone TOUR B – Reinventing the Tour Ball

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Bridgestone Golf has unveiled the 2020 TOUR B family of golf balls and promoting what they are saying is ground breaking technology with the first ever “Smart Cover,“ made with a “smart” urethane. Tagged as the REACTIV cover it is described as an impact modifier that will provide a different amount of spin at different clubhead speeds to produce...

adidas Men’s TOUR360 XT Primeknit Golf Shoes – Knit Comfort that Lasts!

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When it comes to footwear, adidas always seems to be at the forefront, dating back to 1936 when founder Adi Dassler persuaded U.S. sprinter Jesse Owens to wear his handmade track spikes at the 1936 Summer Olympic Games. As we all know, Owens went on to win four gold medals and an iconic shoe company was born. So, when...

PUMA Golf Apparel for Men and Women Fall 2019 – Lookin’ Good and Keepin’ Warm

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PUMA has created some great pieces for the Fall. Whether you’re looking to cool down, warm up or cool down depending in the fickle fall weather, PUMA’s got you covered. The PUMA Caddie Stripe Polo is sewn from a brushed polyester and spandex fabric that is super soft, comfortable, and packed with fabric technology. The moisture wicking finish will...

ECCO GOLF Announces Signing of Major Champion Henrik Stenson

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ECCO – a leading manufacturer of innovative footwear – announces the signing of Henrik Stenson as a brand ambassador. The 43-year-old Swede has penned a multi-year agreement and will compete around the world wearing ECCO GOLF’s famed hybrid golf shoes. Stenson has enjoyed a stellar career since turning pro in 1998 and became the first male Swedish major champion when...

The All New Exotics EXS 220 Clubs

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New Exotics EXS 220 Metalwoods Featuring MAX M.O.I., new Diamond Face Technology Announced by Tour Edge Tour Edge officially introduces the Exotics EXS 220 driver, fairway metal and hybrid, featuring state-of-the-art game-enhancing innovations that vastly improves upon the wildly successful and award-winning Exotics EXS line that launched in November of 2018. Exotics EXS 220 metalwoods feature Diamond Face technology, a major...

Old Toccoa Farm: A Links Mountain Golf Club

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By definition, a links-style golf course is one that is built on sandy soil along the coastline; there is very little elevation change other than the surrounding sand dunes. These courses are usually susceptible to strong winds, which is why you will find deep bunkers; digging them deep is the only way to keep sand in them. A true...

Bay Pointe Golf Resort & Club– Golf God’s Way!

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Bay Pointe Golf Club in Brandon, MS has been family owned and operated since 1992. Brent Belton and his family have over 90 years combined experience in golf. More than that, the Belton’s are a Godly family and use Bay Pointe as a way to bring people of all ages to Christ regardless of where they are in their...

Breakthrough Golf Technology Announces Product Lines for 2020

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By popular demand and new for 2020, the putter shaft that changed the category, Stability is now available in a vibrant red! Two years ago, Stability was launched and replaced the 50-year old unengineered and unchanged steel putter shaft and totally turned the putter category upside down.   The concept was simple; steel putter shafts stress during the motion of the...

Mavrik Irons for 2020 from Callaway

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Callaway Golf’s run atop the iron market has lasted for five years and for 2020 they are looking to extend that streak. The big news is for the first-time engineers were able to gain the advantages of artificial intelligence (A.I.) and machine learning used for the top selling 2019 Epic Flash driver and apply it to irons, the new...

Callaway Mavrik Drivers

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Callaway Golf’s latest line of clubs is called Mavrik and clearly builds on the success of last year’s models especially the Epic Flash drivers. The purchase of a new supercomputer doubled computational capacity and gave them the opportunity to broaden the use of artificial intelligence (A.I.) and machine learning pioneered last year. They were able to apply this sophisticated...