Sunday, April 21, 2024
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Ben Hogan Newest PTX Tour Irons

Designed as a combo set the Ben Hogan PTX Tour irons have forged heads using four different loft-dependent constructions.

Fast Facts Ben Hogan PTX Tour Irons
Better player category
Forged 1025 carbon steel
V-Sole high bounce leading low bounce trailing
Stock lofts: 5-iron 25.5°, pitching wedge 45.5°
Stock shafts: 7 choices
Stock grip: Lamkin Crossline Genesis, Z5 Black
Price: Set of 7 clubs $999.99, set of 6 clubs $899.99

Ben Hogan clubs have been around over 70 years and are now part of Golf Brands Inc. who also own the MacGregor, TearDrop, Ram and Zebra brands.

The PTX Tour irons are specifically designed to be a combo set with different construction as the loft changes. The 4- and 5- irons are a four-piece head that is hollow, and foam filled with tungsten interior weights to enhance forgiveness.

The 6-iron is a three-piece head with no tungsten weight and is meant to fill the gap between low lofted long irons and the shorter, scoring more lofted irons.

Seven and 8-irons are also three-piece with a co-forged titanium insert which raises the center of gravity as a way to counteract “ballooning.” The 9-iron and pitching wedge are one-piece forged heads with a typical blade look.

‘GolfBarons’ Hilarity Streaming on Golf Nation

If there’s one major shift the pandemic taught us globally, it’s to have more fun and not take ourselves as seriously as in the past.

For golfers, become the best version of yourselves on the course.  All the while, remember to enjoy your front and back nine journeys with scores, by and large, not really mattering.

And when you consume golf in the media, it’s OK to clutch onto the silly.

That’s where Golf Nation comes in.

The popular golf-lifestyle video entertainment network recently started streaming 48 episodes of “GolfBarons,” Australia’s No. 1 golf show.

Talk about fun!

Better yet, powered by Golf Nation’s patented shoppable video technology, viewers enjoy the ability to instantly buy golf products they see throughout the four seasons of episodes without leaving the screen.

Folks, we’re talking watch-buy-play in one amusingly convenient fell swoop.

GolfBarons is renowned for its irreverent entertainment, unique and engaging storytelling complete with perspectives from wild on- and off-course experiences, spectacular golf trips, mechanical swing tips, psychological approaches to golf and insights on the latest golf products.  A show made by golfers for golfers, hosts Shooter, Philbert and Kippa’s laugh-out-loud humor have made them iconic golf media personalities in Australia.

Episodes of GolfBarons will live in perpetuity on, its Android app, on VIZIO WatchFree+ channel 1350 and on demand. Select episodes will also live on Golf Nation’s sister channel Spirits Network.  In upcoming months, shows will be available on Golf Nation’s iOS app, Apple TV and additional streaming services.

“GolfBarons’ thesis around golf aligns with ours at Golf Nation,” says Suzy Whaley, President of Golf Nation and former President of the PGA of America.  “Golf isn’t just a game, but a lifestyle for diverse segments globally; therefore, this series will be an instant hit in the U.S.”

“Golf Nation’s innovative approach to blending entertainment and shopping provides the perfect platform to reach and engage our audience on a whole new level in a whole new market,” says Damian Schutie, Creator of GolfBarons.  “The collaboration delivers on our mission to showcase the authenticity, beauty and enjoyment of golf to audiences everywhere.”

Trailblazing Golf Nation sneak previewed in December 2022 with an inaugural season of commercial-free original shows, produced internally by NBTV Studios.  Series featuring celebrities and influencers have recorded millions of streams thus far.

We congratulate Golf Nation for becoming the new go-to video destination for all things golf-lifestyle.


Off The Fringe April 14, 2024

Masters Odds and Long Pants
Before the first ball was struck at Augusta National there was speculation that LIV Golf players, who are no longer able to compete on the PGA Tour, would likely be this year’s winner. I thought it would be fun to look at the pregame odds of fan favorites Scottie Scheffler at 4 ½ -1 and Rory McIlroy at 10-1 and compare them to LIV players who were somewhat handicapped since Augusta assumes they are adults and makes them wear long pants. They got partial revenge though since many of them wore LIV-logoed shirts.

Here are late pretournament odds for some of the top names playing now on the LIV circuit with their 2023 finish in paratheses. Jon Rahm 16-1 (1), Brooks Koepka 29-1 (T2), Joaquin Niemann 25-1 (T16), Cam Smith 28-1 (T34), Dustin Johnson 40-1 (T48), Bryson DeChambeau 35-1 (cut), Patrick Reed 70-1 (T4), Sergio Garcia 60-1 (cut), Phil Mickelson 100-1 (T2), Bubba Watson 200-1 (cut).

Korda at the Top
It may be a tossup who is the best player in the world, Scottie Scheffler or Nelly Korda. Though direct comparison is impossible both are number one on their respective tours. However, making a case for Korda, she has won her last four starts which hasn’t been done since Lorena Ochoa 15 years ago. Going into the first LPGA major of the year, next week’s Chevron Championship, Korda couldn’t be in better form. Her four wins involved two playoffs, an match play almost blowout and a ho-hum three strokes. Can’t imagine smart money betting against her.

Shinnecock Doubles Up
Come 2036, Shinnecock Hills (Southampton, N.Y.) will host the U.S. Open and U.S. Women’s Open in consecutive weeks. It will also be the venue for the 2026 U.S. Open and in 2018 saw Brooks Koepka win his first U.S. Open. Pinehurst Country Club was the venue for consecutive week opens in 2014 and will also be again in 2029.

Short Putts
Greg Norman, LIV Golf CEO, had to enter Augusta National grounds on a purchased ticket since he was not extended an invitation. Evidently the Green Jackets at Augusta are as fed up with his posturing as we are.

Fan favorite Ricky Fowler after winning the pretournament par-3 contest should have packed his bags and gone home. He was another victim of the superstition that since its beginning in 1960 no par-3 contest winner has ever won the Masters in the same year. Of course, winning the Masters is tough anyway especially if you make the cut right on the number which Fowler did.

PopStroke Golf’s slogan is, “Eat. Putt. Drink.” which pretty much tells it all. The five-year-old company who has Tiger Woods and TaylorMade Golf as investors is opening their thirteenth location on April 22 in Las Vegas. The company is at the cutting edge of the mushrooming golf entertainment business along with such national corporations as Five Iron Golf and Topgolf.


Friday, 12 April 2024, Manchester, England:  British apparel brand Stuburt is making its Masters debut this week as players from each of its LIV Golf teams tee off in Augusta.  Former green jacket winners Charl Schwartzel of Stinger GC and Sergio Garcia of Fireballs GC are joined by Joaquin Niemann of Torque GC who is making his fifth Masters appearance.  Each of them will be wearing garments from their bespoke Stuburt x LIV team ranges.

“Stuburt is back where it belongs,” comments Graeme Stevens Managing Director of Stuburt. “Our team has worked incredibly hard over the last 2 years to achieve this, and these players have been amazing to work with. As team captains, Sergio and Joaquin have been really hands on in the design process, picking patterns and materials that they love. I am delighted to see them teeing off in the first Major of the year in products we are all very proud of.”

On Thursday Sergio sported the Madrid, a traditional polo design to the front with the reverse carrying a debossed Fireballs wordmark and logo runs up the spine. Charl was wearing the Louis polo which has a fun repeat pattern that includes, amongst other things, the S logo, Stinger wordmark, a buggy, a golf bag, a teed-up ball, and a pin flag! Joaquin’s Thursday choice was the Lima polo which also carries an all over subtle, tonal repeat pattern that is made up of the Torque T, a golf buggy, a golf bag, crossed golf clubs, and a pin flag.

Sergio will be wearing a number of different Stuburt x Fireballs GC polo shirts throughout the week. On Friday he will wear the polo that bears his name. The Sergio is a technical piece that carries the now famous Fireballs logo as a tonal repeat pattern with an oversized contrast logo to the left chest. At the weekend the Seville will make its bold debut in the colours of the Spanish flag. This polyester/elastane mix polo has a plain body which is accented to the cuff and colour using the same pattern print as seen on the Sergio polo. And finally on Sunday Sergio will wear the familiar red of the Fireballs GC team.

This summer fans will be able to purchase their own Fireballs GC, Stinger GC and Torque GC Stuburt clothing from the Stuburt micro ranges.

For more information on the partnership please visit

About Stuburt
Stuburt is a British brand with Major winning credentials. Designed in Manchester and London, the Stuburt brand began life in 1860 as a shoe brand launched by British shoemaker Stubbs and Burt.  The company went on to design luxury footwear and develop specialist footwear for Yachting (1928), Ice skating (1946), Soccer (1966 England World Cup squad wore Stuburt) and Golf (1980).

Stuburt has been worn by many leading Tour players including Louis Oosthuizen, Darren Clarke and Graeme McDowell – the latter 2 winning Majors wearing the Stuburt brand.  In 2024 Stuburt became the first apparel brand to work with multiple LIV Tour Teams with The Fireballs, Stingers and Torque teams wearing bespoke apparel collections.

To find out more or view our collections, visit or find us on Instagram @stuburtgolf and Facebook @stuburtuk.

About Fireballs GC
One of two Latin American franchises among the 13-team LIV Golf League, Fireballs GC is captained by Ryder Cup legend and 2017 Masters Champion, Sergio Garcia, who is joined by teammates Abraham Ancer, David Puig, and Eugenio Chacarra.

About Torque GC
The South American LIV Golf team with a passion towards growing the game across the regions of Mexico, Chile, and Colombia. Led by Captain and 2024 Mayakoba and Jeddah Individual Champion, Joaquin Niemann, the Torque GC roster is rounded out by newcomer Carlos Ortiz, and mainstays Sebastian Munoz and Mito Pereira.

About Stinger GC
Home to two major championships, the LIV Golf team representing the continent of Africa is no stranger to winning at the highest level. Led by Captain and Open Champion Louis Oosthuizen, the all-South African squad is filled up by Masters Champion Charl Schwartzel, Branden Grace, and Dean Burmester.

Stuburt Media Contacts
Nicole Wheatley, Medi8 Golf
+44 (0) 7507 556794

Blue Tees Ringer GPS

The Blue Tees Golf Ringer is a convenient handheld size GPS with 40,000 courses preloaded, a magnet for attaching to a cart and touch screen display.

Fast Facts Blue Tees Ringer
Handheld golf GPS
40,000 course preloaded
Driving distance
Green view
Green distances front, back, center
Hazard display
Shot tracking
Music controller Player+ app optional
Colors: black or navy
Available for pre-order

Blue Tees makes several well thought of laser rangefinders and the new Ringer GPS Handheld nicely compliments them for those partial to GPS.

The built-in magnet, ideal for a cart roof strut, means keeping the Ringer in your pocket or hand is unnecessary and with the display brightness being adjustable, it is easy to read even in the sun. Should it be carried in a pocket as when walking and carrying a bag there’s one-tap Auto Lock to lock and unlock the screen.

Thoughtful touches such as keeping score, advancing to the next hole and shot tracking are simple taps on the screen. Up to four distances to hazards are automatically shown. Blue Tees also offers a Game app for tracking scores and shot statistics.

Sean Foley, one of the best-known golf instructors, has recently signed an endorsement contract with Blue Tees to promote the Ringer.

Destination Kohler Turns to Noteefy

There are only a handful of golf companies I regularly track.  The simple qualifications: (1) solve a nagging problem; and (2) elicit “why didn’t I think of that?”

One company I understood and appreciate from the get-go is Noteefy.

The OpenTable and Resy product for golf, it’s, rudimentarily, an automated tee-time waitlist notification system.

Problem No. 1

Golfers are frustrated when their desired tee times are taken, and they’re relegated to search online and call pro shops to see if the slots open due to cancelation.  It’s easier to play elsewhere.

Solution No. 1

Golfers simply sign up for Noteefy on the favorite courses’ websites to receive real-time text and e-mail alerts when their desired tee times open.  They then book via the normal process.

Problem No. 2

Golf courses don’t properly inform golfers their desired tees times are open due to cancellations, most arising last minute.  They lose up to $100,000 annually because the re-booking process is choppy if not absent.

Solution No. 2

Golf courses utilize Noteefy automation software to keep golfers happy and guard against tee time inventory perishing.  The Noteefy booking assistant is customized to courses’ branding and seamlessly integrates directly on top of the POS tee sheet.

Voila, we have a winner for golfers and course operators alike.

The latest to adopt Noteefy is Destination Kohler Resort for its four award-winning courses about one hour north of Milwaukee, Wisc.

Destination Kohler hosted the 1998 and 2012 U.S. Women’s Open at Blackwolf Run, along with the 2004, 2010 and 2015 PGA Championships at Whistling Straits.  The Straits Course was the site of the Ryder Cup in 2021, the first public venue to host the biennial matches since 1991.

Whistling Straits and Blackwolf Run General Manager Mike O’Reilly is excited about the impact Noteefy will have on its guest experiences and, in turn, portfolio revenue.

Noteefy Founder and CEO Jake Gordon is equally pumped to make it easier and more accessible for golfers to reserve their desired times at the special properties.

Voila, we have no-brainer alignment.

Not even one year on the market, Noteefy is already considered the most thoughtful and talked-about product introductions this decade.

In addition to Destination Kohler, handfuls of prize resort courses are leveraging Noteefy. KemperSports, Landscapes Golf Management, PGA TOUR’s TPC Network, Bobby Jones Links, CourseCo, Touchstone Golf and other multi-course operators are realizing six-figure revenue gains at their daily-fee and resort courses.  Individual courses are experiencing the same.

Did you know that research shows a staggering 20% of online tee times are cancelled and go unfilled?

That problem is going down as use of Noteefy goes up.


OnCore’s Encore

If there’s any golf equipment company on roll, pun intended, it’s OnCore Golf.

While over the past 10-plus years, the brand may not have won a most-recognized award, its Buffalo, NY-based brain trust continues to assemble extraordinary product development and creative teams.

Recent conversations with OnCore Chairman and CEO Keith Blakely yielded contemporary plans to elevate its high-performance golf balls and complementary technology above all things conventional.

OnCore’s promotional ingenuity and timeliness in custom logo balls represents a core competency.  The latest is a limited-edition Eclipse Ball inspired by the cosmic spectacle of tomorrow’s total solar phenomenon.  Replete with a Total Eclipse 04.08.24 logo –incorporating the OnCore logo that coincidentally looks like the moon and sun aligning – the commemorative ball is available in award-winning, perimeter weighted EXILR and Vero X1 and X2 models.  The next eclipse won’t be until August 2044, so there’s collector opportunity here.

From tactician-orientation to visionary, Blakey’s baby is the formation of OnCore Innovations and boundless imagination thereof.  It’s effectively a hub that develops, acquires, licenses and brings to market groundbreaking technology for golfers to conquer their most vexing challenges and, in turn,play better and more with greater enjoyment.

Here goes transformation:

  • The GreenBreaker smartphone app applies AI and augmented reality imagery to map the topography of greens, so golfers find the perfect putting line. It’s practical and purposeful, especially given more than 40% of all strokes require flatstick proficiency.
  • To optimize swing mechanics and performance, GolfBoost AI requires only a smartphone video camera to capture and instantly analyze tempo, position rotation, momentum, balance and other data. The technology then delivers instructional videos offering ways to improve.
  • Perhaps the most intriguing product is the soon-to-be-released GENiUS smart ball. In development for five years, the first-ever “ball with a brain” features electronics inside the ball.  Capturing performance data by measuring all elements of ball movement, the GENiUS opens a new world for golfers to learn about and improve their game on the course and at home.

Blakely isn’t alone in his optimism.  Capital backers include formidable institutions as well as Tour standouts Talor Gooch and Harold Varner III, Buffalo Bills star quarterback Josh Allen and other golf, sports and business luminaries.

Of course, OnCore can pull this off as a disruptor destined for ubiquity.  After all, its inaugural golf ball design highlighted by a hollow metal core caused it to become only the second company in roughly 100 years to prompt the USGA to rewrite the rules governing golf ball construction and conformance.

Post-Script:  With hordes of technological advancements, OnCore doesn’t allow its altruistic DNA to play second fiddle.  In partnership with PGA Hope, limited edition custom PGA Hope Logo Golf Balls provide $5 from each dozen sold to benefit the physical, mental, social and emotional well-being of veteran and active-duty military men and women through golf programming and instruction.

Off The Fringe for April 7, 2024

Run Up to the Masters–PGA Tour Ratings Down
Everyone knows TV ratings for the PGA Tour are down but fan engagement on other ways such as streaming services may be not, though it’s hard to tell. The issue is 21 of the world’s top 50 ranked players in the spring of 2023 are playing on the LIV circuit.

Fans are unhappy to not be able to watch the top stars tee it up against each other on a regular basis. The hope for the PGA Tour viewership is the Masters, which is always the most watched tournament, will revive fan interest.

Will that solve the long-term problem? No since corporate sponsorship dollars reflect fan interest and even an optimistic view of the future doesn’t include LIV going away and the proposed merger with the PGA Tour is apparently not close to being resolved.

Five Iron Golf
Five Iron Golf, the indoor urban golf simulator entertainment company, has attracted lots of attention from industry insiders. Only six years old Five Iron has grown quickly with locations in downtown Seattle, Atlanta, Baltimore, Boston, Chicago (5), Detroit (2), Washington DC, New York (6), Philadelphia (2) and other cities for a total of 26. Many see it as a logical alternative to the usual outdoor golf entertainment venues such as Topgolf.

The combination of food, alcohol and golf has is a proven winner. The biggest golf-specific retailer PGA Tour Superstore has invested in Five Iron and in 13 of their locations have installed one of their STUDIO fitting centers.

Five Iron’s round of financing in 2021 raised $30 million with Topgolf Callaway Brands (NYSE: MODG) supplying part of the money. Now Danny Meyer, founder of Shake Shack, has stepped up with $20 million for a minority position.

Something is clearly shaking at Five Iron Golf.

Short Putts
Jim Mckay. a.k.a. Bones, and Justin Thomas have split. Mckay, Phil Mickelson’s bag-toter until 2017, had been working with Thomas for over two years and in-between caddying jobs had been a well thought of member of the NBC golf coverage. Thomas with Mckay won the 2022 PGA Championship but has not been in good form since which includes missing the 2023 FedEx Cup Playoffs. No word if Mckay has another caddy job lined up or if he will head back to behind the microphone though perspective viewers noted he worked at the Augusta National Women’s Amateur coverage this week.

Rory McIlroy is trying to up his game for the coming Masters by booking time with famed instructor Butch Harmon. McIlroy is looking to win his first Masters to go with his 24 PGA Tour wins including four majors—PGA Championship 2014 and 2012, U.S. Open 2011, British Open 2014. After his third-place finish, nine shots behind winner Akshay Bhatia in the Valero Texas Open, he may be on the verge of a win at Augusta but there’s still a lot of work to be done.

It must be official. We must be getting to a resolution of the PGA Tour/LIV differences. Not because PGAT commissioner Jay Monahan and LIV- PIF governor Yasir Al-Rumayyan have concluded an agreement but because in an interview before the LIV Golf Doral event Bryson DeChambeau said the present situation was not sustainable and should be fixed. He went on to add he didn’t know how to do it, but it still had to be done. Now, doesn’t that make you feel better?

In case you were wondering Augusta National played to 6,365 yards for the final round of the Augusta National Women’s Amateur in contrast to next week’s 7,555 yards for the Masters.


West Palm Beach, FL (April 5, 2024) – RangeGoats GC today announced the launch of its community impact program, Goats Give Back, in cooperation with Convoy of Hope. The new program will see the team donate a goat to Convoy of Hope for every team they beat at each LIV Golf event.

Around the world, goats provide families with better nutrition and the opportunity to make an income by selling milk, cheese, and butter. When combined with support from Convoy of Hope’s agriculture intervention program, goats can also be the first step in helping families and communities build a path towards sustainability. In supporting Convoy of Hope’s agriculture initiative, RangeGoats GC will help provide people in need around the world with resources to improve their lives, one goat at a time.

“Once we learned about Convoy of Hope’s goat giving, we knew it was a perfect fit with our team,” said RangeGoats GC Captain Bubba Watson. “The idea of helping a family through the gift of a goat is one thing but knowing that the effect of just one goat and the support of Convoy of Hope’s agriculture program can grow to impact an entire community for generations makes it feel that much more special.”

With the new program, the RangeGoats GC on-course performance at each LIV Golf event will positively correlate to the number of lives impacted through the goat giving initiative. Fans can learn more and find a link to support the program under the Goats Give Back section of the team website at

Stay on par with @RangeGoatsGC on social media and for more updates and news from the team.

About Convoy of Hope
Founded in 1994, Convoy of Hope has served more than 250M people globally and is on a mission to feed the hungry and bring help and hope to communities that need it most.  Goats are representative of Convoy’s current agriculture interventions around the world, and the cost is based on global averages. Donations support Convoy’s Agriculture initiative at large – helping people receive the tools and resources they need to thrive.

About RangeGoats GC
RangeGoats GC is a professional golf team that competes in the LIV Golf League. Captained by two-time Masters Champion Bubba Watson the team includes Matthew Wolff, Peter Uihlein and Thomas Pieters.  RangeGoats GC are currently 8th in the 2024 team standings and finished 2nd in the 2023 LIV Golf Team Championship.

Media Contacts
Kimber Fierro


(Carlsbad, Ca) – VESSEL proudly announces the launch of the Player Air, a groundbreaking addition to our renownedPlayer Series. Designed to redefine lightweight luxury in the realm of golf bags, the Player Air, constructed with Cordura fabric, showcases a remarkable 30% reduction in weight while preserving essential features and elevating every detail.

Available in Nightfall, Navy, White and Grey. The Player Air will launch to the general public on April 5, 2024.

Cordura Fabric

At the heart of this innovation lies our commitment to excellence in design and functionality. The Player Air integratescutting-edge materials, foremost among them being CORDURA® Advanced Fabrics. This deliberate selection byour design team ensures unparalleled durability and lightweight performance, setting a new standard in golf bagconstruction.With a rich heritage spanning 55 years, CORDURA® is synonymous with reliability in all conditions.Trusted by adventurers and professionals alike, its advanced technologies provide unmatched protection againsttears, scuffs, and abrasions.

Performance Features:

Crafted for the walking golfer, the Player Air is meticulously designed with all the essential storage required on the course while ensuring exceptional ease of carry.

  • 6-Way & 14-Way Top Options: Select between 6-and-14 way top options featuring full-length dividersand padding for optimal club Both top sizes are engineered with a stadium layout tofacilitate club spread.
  • Superior Top Design: Strategically positioned high strap-attachment points on the bag’s apex ensure improved balance and prevent club fallout even when fully loaded and
  • Magnetic Rangefinder Pocket: Enhanced with antimicrobial microfiber lining and snap-closuremagnetic edges, this pocket provides pristine, scratch-free
  • Personal Items Protection: The exterior personals pocket, lined with antimicrobial microfiber, offerspurposeful organization, ideal for safeguarding valuables such as glasses, phone, watch, and more.
  • Beverage Storage: Keep beverages chilled in the dedicated pocket, complete with insulation and drainage features.
  • Carbon Fiber Legs: Featuring ultra-lightweight carbon fiber legs to optimize strength-to-weight ratio, with new leg housing ensuring scratch-free protection when used on a cart or trolley.
  • Ball Pocket: Effortlessly store game essentials like tees, ball markers, and golf balls in the spacious main compartment, further organized with an internal mesh pocket.

The Player Air is not merely a feat of engineering; it represents the pinnacle of premium function. Boasting a comprehensive suite of features, including patented technology for a balanced and comfortable carry, it stands as a testament to our unwavering dedication to enhancing the golfing experience.

Well known in the golf industry for supporting disruptive brands and tour professionals with premium golf bags, VESSEL has become the choice of carry for hundreds of professionals and athletes around the world. As an innovator first, VESSEL bridges the gap between modern lifestyle and luxury performance by prioritizing quality and functionality in each product. We believe each person’s life is uniquely “Filled with Purpose” and VESSEL bags are made for that journey

For more details on Vessel’s latest collections and current news, visit the links below: Website: Facebook: Instagram: Twitter:

For media inquiries, please contact Miranda Nodwell at

We believe each person’s life is uniquely “Filled with Purpose” and VESSEL bags are made for that journey


Los Angeles, California – Luxury lifestyle brand and golf footwear innovator, G/FORE is thrilled to announce the opening of their pop-up location on New York’s very fashionable Madison Avenue.The temporary retail destination is in the heart of one of the world’s premier shopping districts. Visitors to the pop-up will be treated to an exceptional and colourful retail experience consistent with G/FORE Supply locations in Scottsdale, AZ and Palm Beach, FL. Reflecting its surrounding architecture, the charcoal-hued store, offset with vibrant gecko accents, will bring the brand’s trademark vim and whimsy to another corner of the globe. Offering men’s and women’s styles, a truly varied selection of apparel, footwear, and accessories will be available including snapback hats with a custom designed logo of the new store.

Pay a visit to the brand new pop-up and welcome G/FORE to the shopping epicentre that
is New York City. Address and hours are listed below:

536 Madison Avenue
New York, NY 10022
(646) 289 – 3721

10am – 6pm Monday thru Friday
12pm – 5pm Saturday and Sunday
Holiday hours may differ, call the store for more information.

Unable to visit G/FORE in person? Head to the U.S. site to explore all domestic offerings
or to the U.K. site, currently shipping to 35 countries, for all international needs. For more
information on G/FORE and to shop 2024 apparel, footwear, and accessories, visit

Follow G/FORE on social media at:
Instagram: @gfore
Facebook: @getgfore
X (formerly known as Twitter): @gfore
TikTok: @getgfore

For additional press information, imagery and any other requests, please contact

G/FORE was conceptualized with a passion for modern design combined with a love of golf. Inspired by art, architecture, and high fashion, the brand is distinguished by their attention to detail, sophisticated ease, whimsical nature, youthful energy, and sense of humor. Consistently striving to make a powerful and colorful impact on their favorite game, the brand intends to disrupt the industry while honoring the sport and its rich traditions.

Founded in 2011, G/FORE has established itself as a leader and innovator in golf fashion with a wide range of premium footwear, apparel, and accessories for both men and women. They have gained the attention and adoration of golf enthusiasts across the globe as well as well-known tour players like Brandt Snedeker, Ryann O’Toole, Alvaro Quiros, and Thomas Detry, among many others.

G/FORE products can be found online at along with specialty retailers and top golf pro shops in 35+ countries.

Breakthrough Golf Introduces New and Improved redZNE Wedge Shafts 

DALLAS, TEXAS, April 3, 2024 – Breakthrough Golf Technology (BGT) is pleased to introduce the new and improved redZNE Wedge Shafts, the most advanced and accurate wedge shafts ever.

“While the clubhead design of your wedges is important, the shaft plays a significant role in how they perform,” said Barney Adams, CEO of Breakthrough Golf. “The right shaft can help you elevate your wedge play and shave strokes off your scorecard. That’s why we designed our patented high-performance redZNE wedge shafts. They have been meticulously crafted to provide an unparalleled feel and enhanced spin on every shot.”

RedZNE is packed with performance benefits and is compatible with all wedge brands. It provides a soft feel, while achieving superior distance control and precision with every swing.

How Does redZNE Perform Against Leading Steel Shafts?

  • 92% better distance control
  • 10% tighter dispersion

Available in one wedge flex, redZNE works with all wedges regardless of brand, model, bounce, or grooves. It is available in three weight options – 90g, 115g, and 130g. The MSRP is $219.99.

For more information about the new redZNE wedge shafts, visit

About Breakthrough Golf Technology

Breakthrough Golf’s state-of-the-art facility utilizes the latest technology to develop and bring to market the finest, most precise shafts available. Founder Barney Adams, who has always had the unique ability to see what is truly missing in golf equipment, decided to focus on the putter shafts since there had been no significant innovation for decades. A team of award-winning industry professionals was assembled, and no shaft company delivers innovation in golf shafts like Breakthrough Golf Technology.

Wilson Dynapower Irons for 2024

Wilson’s new Dynapower irons are designed to aid players wanting consistent solid impact and feature the iconic Wilson feel with added resistance to twisting.

Fast Facts Wilson Dynapower Irons
Game-improvement category
Variable thickness face
Sole Power Holes
Toe-bias weighting
Low center of gravity
Stock lofts: 5-iron 21°, pitching wedge 42°
Stock shafts: KBS Max Ultralite, UST Recoil Dart 65
Stock Grip: Lamkin Crossline 360
Price: 7-club set steel shafts $800 or $900 graphite

The classic Dynapower irons were first made in 1956 and the newest modern model was designed with a tip of the hat to the almost 70-year-old Dynapower tradition.

Wilson built the 2024s for recreational golfers, the majority of whom have swing issues that prevent consistent ball striking. The variable thickness face was created after using artificial intelligence to analyze thousands of face/Power Hole configurations to achieve the maximum result when impact is not in the center of the face.

Power Holes are Wilson label for three slots in the iron sole allowing added face flexing when the ball is struck.

The construction helps to retain ball speed across the face and particularly if the ball is struck near the toe, the tendency of 65% of 10+ handicap players. The head’s toe-biased weighting makes resistance to twisting (MOI) high and the low center of gravity makes for higher launch angles.

Dynapowers also have sufficient hosel and shaft offset to promote another desirable position at impact, having the hands ahead of the ball.


-The pocket-sized handheld GPS with touch display provides golfers unprecedented access to their data-

LOS ANGELES, CA. – OCTOBER 18, 2023 – Blue Tees Golf, an innovative, award-winning producer of rangefinders and accessories, is happy to announce that the company’s new Ringer handheld GPS is NOW available for pre-order. This highly engineered device is designed for the modern golfer and comes equipped with over 40K preloaded golf courses, touch screen glass display, built-in magnet, and companion app.

“Golf is a game where knowing your distance is paramount to shooting lower scores. We wanted to innovate in the handheld GPS category that, frankly, seems to have been forgotten about. Welcome, Ringer — a fully functioning touch screen GPS handheld unit that comes ready out of the box with 40,000 golf courses pre-loaded. We’re also doing some very cool things as it relates to Ringer and Blue Tees Game App — think tour-level analytics,” said Blue Tees Golf VP of Sales, Taylor Herbert.

The Ringer uses a touch screen glass display that includes a wide variety of game enhancing features to elevate any round:

  • Front, Center & Back GPS Distances (to green)
  • Basic & Advanced Score Keeping
  • Dynamic Hazards
  • Green View
  • Shot Tracking
  • Driving distance
  • Player+ Music Controller
  • Round summary
  • Time & Date

This Ringer GPS handheld pre-order opportunity secures delivery of the first shipment as the demand for this trend-setting digital device has been enormous since its introduction at the PGA Show. It is available for preorder at and the price is set at $199.

About Blue Tees Golf
Blue Tees Golf is a brand for the modern golfer. With our focus on quality, design, and affordability, we make products inclusive of everyone from the casual golfer to the PGA member. The Blue Tees message is simple — have more confidence, have more fun, and play more golf.

All Blue Tees Golf products come with a 60-day money back satisfaction guarantee and a 2-year manufacturer’s warranty.

Join the Blue Tees Golf seamless ecosystem — connecting your GPS and connected devices to the Blue Tees Golf Game App — and unlocking new features and insights that transform any player’s golf game. All members will receive exclusive offers, partnership offers, and more.

For more information: / Instagram: @blueteesgolf

MEDIA CONTACT: Vanessa Marie Price, President – Read the Greens, GOLF Media Inc.
(714) 544-6515, or

SALES CONTACT: Taylor Herber, Vice President of Sales –

Putter Maker Bettinardi Launches Iron Lines

For 30 years Bob Bettinardi has been known for milled putters of the highest quality and now his company has released their first iron line, the co-forged MB24 and CB24 irons.

Fast Facts
Bettinardi MB24 Irons muscleback
Bettinardi CB24 Irons cavity back
Better player category
Co-forged 1025 carbon steel
Tungsten-CMC interior weight
Progressive center of gravity vertically
Stock lofts: 5-iron 26°, pitching wedge 45°
Stock shaft: KBS Tour, True Temper Dynamic Gold
Stock grip: Golf Pride Tour Velvet
Price 7-club set $1,600
Available April 5

Bettinardi’s reputation for innovation in milled putters carries over to the new MB24 muscleback and CB24 cavity back irons and if looks are an indication of performance both with be top grade.

Using a sophisticated co-forging technique the one-piece heads have a tungsten ceramic matrix (CMC) composite weight on the inside with its size and placement loft dependent. This means the center of gravity in the long irons is lower and helps a higher ball launch plus a higher location in the short irons aids in producing more spin.

The cavity back of the CB24s is generous and changes shape from the low lofts to the higher lofts in order to increase the modulus of inertia or resistance to twisting, a long way to say more forgiving. The MB24s and CB24s stock lengths and lofts are identical so mixed sets are easily done as in CB24 long irons and MB24 scoring irons.