Saturday, April 27, 2024
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Off The Fringe Arnie’s Green Jacket

By
Ed Travis
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Palmer’s Green Jacket
A former employee of Augusta National Golf Club, home of the Masters, was arrested for stealing merchandise including Arnold Palmer’s first green jacket from 1958. The merchandise was stolen over a period of 13 years in a plot run by the warehouse manager. Palmer had several green jackets from his four Masters wins and as a club member.

Sign of the Times
Topgolf, the largest golf entertainment company with 2023 sales of $1.76 billion is owned by Topgolf Callaway Brands, and has scheduled the opening of the 100th worldwide location in suburban Los Angeles joining their 90 other centers in the U.S.

In contrast to Topgolf’s outdoor venues Five Iron Golf, with 26 locations specializes in urban indoor simulator golf and just received another round of funding for further expansion from Danny Meyer, founder of Shake Shack. Topgolf Callaway Brands and PGA Tour Superstore also have minority positions. PopStroke Golf, whose investors include TaylorMade Golf and Tiger Woods, has a catchy slogan “Eat. Putt. Drink.” and opens the 13th mini golf course this month.

The point of this number exercise is to show how off-course golf is growing quickly having already passed on-course golf play and more than doubling the number of participants in nine years.

Korda takes Chevron
Nellie Korda with the Chevron Championship becomes a member of a very exclusive club, those with five wins in a row on the LPGA Tour and joins Annika Sorenstam who accomplished the feat in over the 2004-2005 seasons. Nancy Lopez did it in her rookie year 1978 when she had nine wins total including the LPGA Championship. Korda’s win pushes her season’s earnings to $2.4 million and $11.4 million lifetime.

Scottie’s Win
Scottie Scheffler’s recent performance is winning accolades from many and apart from the over-the-top descriptions of the young Texan some of the hyperbole may actually be true. It will be interesting to see how the rest of the year goes since he and his wife Meredith is expecting the birth of their first child. Anyone who has children knows it is a life altering event.

U.S. Open Tops 10,000
Qualifying began this week for the U.S. Open at 109 venues in 44 states and Canada. This year the championship returns to Pinehurst No. 2 starting June 13. Entries topped 10,000 for the third time at 10,052 just short of last year’s record of 10,187 and 10,127 in 2014 when play was last at Pinehurst. In case you’re interested, to get into the first stage qualifier you need to be a professional or have a Handicap Index of 0.4 or better. The 156-man field will compete for the championship with Wyndham Clark defending and Scottie Scheffler right now being quoted as the favorite at 5 to 1.

The Most Comfortable, Aesthetically Pleasing, and Functional Golf Shoes that merit your Attention

By
Barry Lotz,J.D.,Ph.D.
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SQAIRZ Velo Golf Shoe

Robert Winskowicz, the man behind SQAIRZ, stresses the importance of balance and stability in improving one’s golf performance. This belief forms the basis of every SQAIRZ shoe, which is instantly recognizable by the signature widened toe box with a patented 70-millimeter radius.

Recognizing the significance of a consistently snug fit, VELO integrates the advanced LaceLock System™. This exclusive lacing mechanism, paired with the patented Sta-Put Laces, ensures your fit remains steadfast throughout your game, allowing you to swing with greater intensity, free from any interruptions.

In addition to VELO’s cutting-edge speed-rated technology, players will discover further enhancements aimed at maximizing performance. The AI-driven Smart Traction system combines circular traction nubs with strategically positioned, removable Pivix FastTwist 3.0 by SoftSpikes, delivering over 290 points of penetrating ground contact* for unparalleled traction and ground force generation across all types of terrain.

Featuring a breathable textured tongue and collar lining, VELO conforms seamlessly to your foot, providing unparalleled comfort.

This unique design element, unrivaled in any other golf shoe, simultaneously promotes a four-millimeter wider base at the front of the foot.

SQAIRZ provides your foot with enough space for your toes to spread naturally. All other golf shoes angle your toes to the center of the shoe, reducing balance and stability. More importantly, it’s transformative in optimizing how energy is utilized during the swing, addressing an age-old issue of energy dissipation in golf shoes, especially in the lateral plane.

These innovations help golfers to consistently achieve greater accuracy, as well as increased ground force connection and swing speed for greater distance.

Their latest release, the exceptionally good-looking and most comfortable Velo model, inherits these foundational characteristics while incorporating an upper, made from a bespoke carbon-based material. It’s lightweight, incredibly strong, and as Winskowicz himself puts it, is “titanium to stainless steel compared to anything we’ve seen on the market.”

There is so much to be said about their support, toe box, and stability. They are remarkable. These shoes are without a doubt the most comfortable and supportive shoes I have ever used!

This is my third pair of SQAIRZ, and everybody I have recommended these shoes to loves them and has at least 3 pairs for themselves!

$220.00   www.sqairzgolf.com

Asics GEL-KAYANO ACE 2 Golf Shoe

The design of the GEL-KAYANO ACE 2 (Wide – 2E) golf shoe draws inspiration from Asic’s renowned stability running shoe, aiming to offer enhanced support and traction for golfers seeking to optimize their swing. With features like a reinforced back counter and inner support, alongside comfortable heel padding and tongue construction, this shoe ensures a snug fit and improved stability.

The shoe features FlyteFoam, a prominent foam utilized in ASICS’ tennis shoes, renowned for its lightweight and responsive nature, the GEL-KAYANO ACE 2 promises exceptional comfort underfoot. Its ‘rideability’ factor ensures a comfortable walking experience, while the upgraded TPU heel counter adds further stability, preventing excessive rolling during the swing.

The GEL-KAYANO ACE 2 incorporates a lightweight mesh upper with a waterproof TPU membrane, offering breathability and protection against external elements. Additionally, ASICS’ FG spikeless outsole guarantees reliable traction, ensuring optimal performance on the golf course.

$169.99              www.asics.com

FootJoy Pro/SLX CARBON Golf Shoe

A flagship style for Footjoy over the past several years, the Pro/SL CARBON golf shoe, is benefiting from a significant evolution that will solidify its place as a crown jewel for years to come, especially as the shoe features both wide and extra-wide sizing.

Meet the freshly launched Pro/SLX, created with extreme attention to detail and ground-level improvements in the pursuit of enhancing not only your performance but elevating it to new heights.

With a distinctly innovative approach to traction, comfort, and control, it is the eye of the storm when it comes to improvements in the world of footwear.

FootJoy guarantees that the golf shoe will retain 100 percent of its waterproofing under normal use for two years (under U.S. warranty).

By using the CARBON PWR TRAX System, this shoe takes advantage of swing forces to engage the Race Trak outsole and specific traction configurations, which guarantee a firm grip with every swing, irrespective of the lie.

Equipped with advanced 3D Carbon X-Wing technology to optimize your stability through the entire swing, this is combined with a visible heel stabilizer for maximum support.

With a rounded toe character and standard fit across the forefoot and instep, the Laser Street Fit provides a secure and comfortable fit due to its slightly tapered heel.

The FootJoy Pro/SLX is constructed using ChromoSkin leather to provide unparalleled suppleness, maneuverability, air circulation, and comprehensive resistance to water.

It’s furnished with a 3D-shaped ankle collar that provides extra cushioning and a breathable, high-performance mesh lining.

The Molded X25 with Ortholite Impressions FitBed ensures immediate comfort when you step in, and then it gradually conforms to the unique shape of your foot, so every shoe is a custom fit.

$219.99                  www.footjoy.com

 

Under Armour Drive Pro

The shoe Jordan Spieth loves!

These state-of-the-art UA Drive Pro golf shoes are thoughtfully designed to fit the anatomical structure and are laboratory tested.

These shoes are designed to provide an unmatched grip and a full balance, making your legs ready to unleash the innate skills of an experienced golfer.

Working alongside Softspikes’ technical team, Under Armour is extending its product lineup with the debut of the $170 Drive Pro golf shoe.

The model boasts an advanced directional traction system designed to improve performance.

Networking with highly respected bio mechanist JJ Rivet, the global activewear label sought to fabricate a shoe that intensifies a golfer’s swing with, and not against nature.

Jake Haley, Under Armour’s senior line manager for golf footwear, recognizes Rivet as an authority on foot exploration, particularly with the novel ForcePlate system, which he uses to measure everything from the force exerted with each stride to the gravitational chemistry among a golfer, the shoe, and terra firma.

As a result, they are harnessing the science of a foot in motion to stabilize a golfer’s potential energy and force symmetry with a unique lockdown lacing system fortified with a strap for a full, 360-degree enfold of the foot during the swing.

Essential Characteristics:

The UA Swing Support System (S3) provides smart, custom grip and superior comfort. It has dual-foam cushioning and locked-in laces for agility and support whenever you need it.

The Swing Support Strap, combined with a strengthened upper design, guarantees exact foot grip in terms of biomechanical characteristics.

Getting more energy with UA HOVR™ foam and supportive Charged Cushioning® to smooth out the natural flow of your swing during the game.

Ground-breaking UA S3 spikes, created in partnership with Softspikes® and a golf bio mechanic, deliver industry-shaping directional grip.

To enhance impact support, the outsole features carefully placed flex grooves, secondary traction components, as well as TPU support along the sides.

Indulge in a modern fit with added space at the forefront, improving overall comfort levels while also bolstering steadiness.

Constructed from a breathable and supportive engineered microfiber upper, complemented with a complete waterproof membrane backed by a 1-year warranty.

The comfort and fit of the golfing experience are improved by an additional molded liner.

Discover the ultimate in comfort and performance with UA Drive Pro golf shoes, designed to take your game to the next level.

 

$170.00                           www.underarmour.com

 

TRUE OG TOUR

TRUE Linkswear, owned by Ryan Moore, the professional golfer, and his brother Jason, have introduced their latest iteration, the TRUE OG Tour shoe.

TRUE constructed the OG Tour with constant performance testing that exceeds the needs of athletes on the road. They’re staying true to the TRUE Original’s roots—achieving an optimal fit with minimal construction, a no heel drop, and a wide toe box that’s going to comfortably fit your foot. And yes, you’ll still be well connected to the ground and have solid balance. You won’t miss a beat from tee one to 18.

Made with TRUE’s innovative TRUE® Tour Signature Top Real Grain Napa Leather, the OG Tour displays luxury, characterized by improved metal logo decorations and exotic authentic leather features. The OG Tour is improved with TRUE’s new Tour Issue signature PU insert and strictly tested OG rubber essence, proposing incomparable sensation, clutch, and side steadiness, establishing a new model for performance ballets.

Important characteristics:

2-year guarantee against water damage provided it has proper breathing capabilities.

Large, roomy toe area designed for extra comfort and fit (up to EEE width).

Rubber Outsole is designed flexibly and ergonomically.

Tread that has gone through a testing process to ensure optimal traction for a tour.

Perfectly comfortable in a natural way

Heel-to-toe transition with No Elevation

TRUE® Tour Aesthetic creates a polished and sophisticated appearance tailored to the professional environment.

Enhanced Tour Issue WANDERLUX® Insert for Outstanding Comfort

Sophisticated Metal Logo Embellishments for Elevated Elegance

Luxurious Detailing Heel Cup made of Authentic Exotic Leather Cowhide

$205.00                             www.truelinkswear.com

 

Hoka Transport GTX Golf Shoes

Already wildly popular with golf caddies, Hoka now has golf-specific shoes.

Golf shoes are essential for providing golfers with the support and stability they need to excel at their game.

That’s why new brands like Hoka One provide innovative and reliable shoes that deliver the expected comfort.

The Hoka Golf Shoes’ incorporation of Hoka’s unique technology offers remarkable comfort, support, and shock absorption. This feature is especially advantageous to golfers spending long hours on the course and wanting relief from foot fatigue and discomfort.

Designed using premium materials, Hoka Golf Shoes feature a lightweight, breathable construction. This quality guarantees the best possible ventilation, guaranteeing a cooling and drying sensation on the feet, particularly in sweltering, muggy environmental circumstances, leading to increased comfort and performance during play.

Hoka Golf Shoes stand out in the golfing world, delivering unmatched comfort to keep you fully engaged in your game. Engineered with a cushioned midsole, they absorb impact, curbing fatigue and minimizing the likelihood of foot and leg discomfort. This advanced cushioning technology offers a responsive sensation and outstanding energy rebound, infusing each step with added vigor.

Furthermore, Hoka Shoes delivers outstanding traction, thanks to strategically positioned spikes or traction patterns. This guarantees optimal grip across diverse terrains, ensuring steadfast stability even in damp or slick conditions. With Hoka Golf Shoes, you can confidently maneuver the course, knowing that your footing is secure and primed to deliver your finest performance.

The focus of Hoka Golf Shoes is on comfortable walking, with a wide toe box allowing natural movement of your toes and a cushioned collar so there’s no friction or pain at the back of the foot. These shoes have a removable insole that can accommodate a custom orthotic and replace it with a little more depth and width if needed.

$175.00    www.hoka.com

Barry Lotz, J.D., Ph.D. is the director of the Professional Golf Teachers Association of America. Visit  www.facebook.com/PGTAA  to see all the latest mental strategies, travel, and equipment reviews. Currently, he also works with between 10 to 12 PGA TOUR players on the mental side of golf.

He is a member of the Golf Writers Association of America and serves both as a consultant and mediator to the golf industry. He is also the author of numerous books, including “333 Best Web Sites for Golfers” and his previous book, “How to Build Business Relationships through Golf,” which is still on the Top Ten Golf Business Book’s bestseller list. His current book, “The Right Mind for Golf,” is now in its 13th reprint and is available on Amazon and at the Torrey Pines Golf Course. Just released on June 30th, his new book, “The Right Mind for Putting,” is now available at https://www.pgtaa.com/product/the-right-mind-for-putting-2023. Mental drills are essential for golfers looking to improve their performance on the course. Golf is a unique sport that requires a combination of physical skill and mental focus. Here are some detailed mental drills that I recommend for golfers:

 

Off The Fringe Masters Notes

By
Ed Travis
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A Week After the Masters
The smart money was on Scottie Scheffler to win the Masters despite some commentators saying the non-PGA Tour players now making their money on the LIV Golf circuit would take the Green Jacket. For the record, LIV Golf players were not anything but at the best mediocre. Eight of the 13 made the cut and here are their scores and where they finished behind Scheffler’s -11.

Bryson DeChambeau (T6 -2); Cameron Smith (T6 -2); Tyrrell Hatton (T9 E); Patrick Reed (T12 +1); Joaquin Niemann (T22 +4); Phil Mickelson (T43 +8); Brooks Koepka (T45 +9); Jon Rahm (T45 +9). The following did not make the cut: Adrian Meronk, Sergio Garcia, Dustin Johnson, Charl Schwartzel, and Bubba Watson.

I don’t believe as a friend told me, LIV players struggle because their events are only 54-holes. It seems if you get paid no matter how well you score added to the weaker LIV fields on courses not up to the standard of PGAT venues makes the “tournaments” more of an exhibition or even a “hit and giggle.” Jumping from that on to a stage where everyone had to earn their spot most likely is uncomfortable and even Greg Norman’s bombast can’t alter that.

The LIV 2024 season has only 12 events (two more may yet be scheduled), five of which were before the Masters contrasting with the PGAT’s 15 pre-Masters tournaments. No one who has ever competed seriously in this maddening game can believe a light schedule against less accomplished fields makes sense for honing the competitive fires.

In other words, “You got to play to earn your pay.”

Those who took the LIV/PIF money such as Mickelson, Koepka, Rahm and Johnson have most likely ended their careers in the Big Show settling for what amounts to semi-retirement. It’s sad to see onetime top players become irrelevant.

Masters TV Ratings
The results are in and TV ratings for the Masters are a mixed bag. Thursday averaged 3.17 million viewers and Friday 3.68 million, both on ESPN and both up substantially. Saturday on CBS averaged 6.60 million viewers for a 3.7 rating which was triple 2023 when the third round was rained out.

The critical day from the standpoint of Augusta National, the PGAT and advertisers is Sunday and this year it was a disappointment. The average rating was 5.2 with 9.59 million watching, down 5% and 20% respectively from last year. For the weekend the average was 8.21 million almost 800K less than last year and 7% less than Scheffler’s first Masters win in 2022.

LIV Golf event viewership is essentially nonexistent while that streaming numbers are both problematic and inconsistent the call for the PGAT making peace with LIV/PIF for the sake of the fans, players, sponsors and advertisers can now be considered a scream.

Short Putts
That Scottie Scheffler is playing in top form is a fact. The highest score for his 38 rounds in ten tournaments this season is the wind-blown 72 on Friday at the Masters followed by two 71s and six 70s, all the rest are below 70. He’s 4 ½ to 1 to take the PGA Championship in May the same as his early week Masters odds. His scoring at Hilton Head through three rounds is 69-65-63 and he’s in the lead by one.

Augusta National Trivia: Members wearing green jackets started in 1937. It was a way to identify them to tournament attendees as those they could ask for directions.

Ben Hogan Newest PTX Tour Irons

By
Ed Travis
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Designed as a combo set the Ben Hogan PTX Tour irons have forged heads using four different loft-dependent constructions.

Fast Facts Ben Hogan PTX Tour Irons
Better player category
Forged 1025 carbon steel
V-Sole high bounce leading low bounce trailing
Stock lofts: 5-iron 25.5°, pitching wedge 45.5°
Stock shafts: 7 choices
Stock grip: Lamkin Crossline Genesis, Z5 Black
Price: Set of 7 clubs $999.99, set of 6 clubs $899.99

WYNTK
Ben Hogan clubs have been around over 70 years and are now part of Golf Brands Inc. who also own the MacGregor, TearDrop, Ram and Zebra brands.

The PTX Tour irons are specifically designed to be a combo set with different construction as the loft changes. The 4- and 5- irons are a four-piece head that is hollow, and foam filled with tungsten interior weights to enhance forgiveness.

The 6-iron is a three-piece head with no tungsten weight and is meant to fill the gap between low lofted long irons and the shorter, scoring more lofted irons.

Seven and 8-irons are also three-piece with a co-forged titanium insert which raises the center of gravity as a way to counteract “ballooning.” The 9-iron and pitching wedge are one-piece forged heads with a typical blade look.

‘GolfBarons’ Hilarity Streaming on Golf Nation

By
Rich Katz
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If there’s one major shift the pandemic taught us globally, it’s to have more fun and not take ourselves as seriously as in the past.

For golfers, become the best version of yourselves on the course.  All the while, remember to enjoy your front and back nine journeys with scores, by and large, not really mattering.

And when you consume golf in the media, it’s OK to clutch onto the silly.

That’s where Golf Nation comes in.

The popular golf-lifestyle video entertainment network recently started streaming 48 episodes of “GolfBarons,” Australia’s No. 1 golf show.

Talk about fun!

Better yet, powered by Golf Nation’s patented shoppable video technology, viewers enjoy the ability to instantly buy golf products they see throughout the four seasons of episodes without leaving the screen.

Folks, we’re talking watch-buy-play in one amusingly convenient fell swoop.

GolfBarons is renowned for its irreverent entertainment, unique and engaging storytelling complete with perspectives from wild on- and off-course experiences, spectacular golf trips, mechanical swing tips, psychological approaches to golf and insights on the latest golf products.  A show made by golfers for golfers, hosts Shooter, Philbert and Kippa’s laugh-out-loud humor have made them iconic golf media personalities in Australia.

Episodes of GolfBarons will live in perpetuity on www.golfnation.com, its Android app, on VIZIO WatchFree+ channel 1350 and on demand. Select episodes will also live on Golf Nation’s sister channel Spirits Network.  In upcoming months, shows will be available on Golf Nation’s iOS app, Apple TV and additional streaming services.

“GolfBarons’ thesis around golf aligns with ours at Golf Nation,” says Suzy Whaley, President of Golf Nation and former President of the PGA of America.  “Golf isn’t just a game, but a lifestyle for diverse segments globally; therefore, this series will be an instant hit in the U.S.”

“Golf Nation’s innovative approach to blending entertainment and shopping provides the perfect platform to reach and engage our audience on a whole new level in a whole new market,” says Damian Schutie, Creator of GolfBarons.  “The collaboration delivers on our mission to showcase the authenticity, beauty and enjoyment of golf to audiences everywhere.”

Trailblazing Golf Nation sneak previewed in December 2022 with an inaugural season of commercial-free original shows, produced internally by NBTV Studios.  Series featuring celebrities and influencers have recorded millions of streams thus far.

We congratulate Golf Nation for becoming the new go-to video destination for all things golf-lifestyle.

 

Off The Fringe April 14, 2024

By
Ed Travis
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Masters Odds and Long Pants
Before the first ball was struck at Augusta National there was speculation that LIV Golf players, who are no longer able to compete on the PGA Tour, would likely be this year’s winner. I thought it would be fun to look at the pregame odds of fan favorites Scottie Scheffler at 4 ½ -1 and Rory McIlroy at 10-1 and compare them to LIV players who were somewhat handicapped since Augusta assumes they are adults and makes them wear long pants. They got partial revenge though since many of them wore LIV-logoed shirts.

Here are late pretournament odds for some of the top names playing now on the LIV circuit with their 2023 finish in paratheses. Jon Rahm 16-1 (1), Brooks Koepka 29-1 (T2), Joaquin Niemann 25-1 (T16), Cam Smith 28-1 (T34), Dustin Johnson 40-1 (T48), Bryson DeChambeau 35-1 (cut), Patrick Reed 70-1 (T4), Sergio Garcia 60-1 (cut), Phil Mickelson 100-1 (T2), Bubba Watson 200-1 (cut).

Korda at the Top
It may be a tossup who is the best player in the world, Scottie Scheffler or Nelly Korda. Though direct comparison is impossible both are number one on their respective tours. However, making a case for Korda, she has won her last four starts which hasn’t been done since Lorena Ochoa 15 years ago. Going into the first LPGA major of the year, next week’s Chevron Championship, Korda couldn’t be in better form. Her four wins involved two playoffs, an match play almost blowout and a ho-hum three strokes. Can’t imagine smart money betting against her.

Shinnecock Doubles Up
Come 2036, Shinnecock Hills (Southampton, N.Y.) will host the U.S. Open and U.S. Women’s Open in consecutive weeks. It will also be the venue for the 2026 U.S. Open and in 2018 saw Brooks Koepka win his first U.S. Open. Pinehurst Country Club was the venue for consecutive week opens in 2014 and will also be again in 2029.

Short Putts
Greg Norman, LIV Golf CEO, had to enter Augusta National grounds on a purchased ticket since he was not extended an invitation. Evidently the Green Jackets at Augusta are as fed up with his posturing as we are.

Fan favorite Ricky Fowler after winning the pretournament par-3 contest should have packed his bags and gone home. He was another victim of the superstition that since its beginning in 1960 no par-3 contest winner has ever won the Masters in the same year. Of course, winning the Masters is tough anyway especially if you make the cut right on the number which Fowler did.

PopStroke Golf’s slogan is, “Eat. Putt. Drink.” which pretty much tells it all. The five-year-old company who has Tiger Woods and TaylorMade Golf as investors is opening their thirteenth location on April 22 in Las Vegas. The company is at the cutting edge of the mushrooming golf entertainment business along with such national corporations as Five Iron Golf and Topgolf.

SERGIO, JOAQUIN AND CHARL DEBUT STUBURT APPAREL AT THE MASTERS

By
Brian Weis
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Friday, 12 April 2024, Manchester, England:  British apparel brand Stuburt is making its Masters debut this week as players from each of its LIV Golf teams tee off in Augusta.  Former green jacket winners Charl Schwartzel of Stinger GC and Sergio Garcia of Fireballs GC are joined by Joaquin Niemann of Torque GC who is making his fifth Masters appearance.  Each of them will be wearing garments from their bespoke Stuburt x LIV team ranges.

“Stuburt is back where it belongs,” comments Graeme Stevens Managing Director of Stuburt. “Our team has worked incredibly hard over the last 2 years to achieve this, and these players have been amazing to work with. As team captains, Sergio and Joaquin have been really hands on in the design process, picking patterns and materials that they love. I am delighted to see them teeing off in the first Major of the year in products we are all very proud of.”

On Thursday Sergio sported the Madrid, a traditional polo design to the front with the reverse carrying a debossed Fireballs wordmark and logo runs up the spine. Charl was wearing the Louis polo which has a fun repeat pattern that includes, amongst other things, the S logo, Stinger wordmark, a buggy, a golf bag, a teed-up ball, and a pin flag! Joaquin’s Thursday choice was the Lima polo which also carries an all over subtle, tonal repeat pattern that is made up of the Torque T, a golf buggy, a golf bag, crossed golf clubs, and a pin flag.

Sergio will be wearing a number of different Stuburt x Fireballs GC polo shirts throughout the week. On Friday he will wear the polo that bears his name. The Sergio is a technical piece that carries the now famous Fireballs logo as a tonal repeat pattern with an oversized contrast logo to the left chest. At the weekend the Seville will make its bold debut in the colours of the Spanish flag. This polyester/elastane mix polo has a plain body which is accented to the cuff and colour using the same pattern print as seen on the Sergio polo. And finally on Sunday Sergio will wear the familiar red of the Fireballs GC team.

This summer fans will be able to purchase their own Fireballs GC, Stinger GC and Torque GC Stuburt clothing from the Stuburt micro ranges.

For more information on the partnership please visit https://stuburt.com/pages/stuburt-x-liv-golf

About Stuburt
Stuburt is a British brand with Major winning credentials. Designed in Manchester and London, the Stuburt brand began life in 1860 as a shoe brand launched by British shoemaker Stubbs and Burt.  The company went on to design luxury footwear and develop specialist footwear for Yachting (1928), Ice skating (1946), Soccer (1966 England World Cup squad wore Stuburt) and Golf (1980).

Stuburt has been worn by many leading Tour players including Louis Oosthuizen, Darren Clarke and Graeme McDowell – the latter 2 winning Majors wearing the Stuburt brand.  In 2024 Stuburt became the first apparel brand to work with multiple LIV Tour Teams with The Fireballs, Stingers and Torque teams wearing bespoke apparel collections.

To find out more or view our collections, visit www.stuburt.com or find us on Instagram @stuburtgolf and Facebook @stuburtuk.

About Fireballs GC
One of two Latin American franchises among the 13-team LIV Golf League, Fireballs GC is captained by Ryder Cup legend and 2017 Masters Champion, Sergio Garcia, who is joined by teammates Abraham Ancer, David Puig, and Eugenio Chacarra.

About Torque GC
The South American LIV Golf team with a passion towards growing the game across the regions of Mexico, Chile, and Colombia. Led by Captain and 2024 Mayakoba and Jeddah Individual Champion, Joaquin Niemann, the Torque GC roster is rounded out by newcomer Carlos Ortiz, and mainstays Sebastian Munoz and Mito Pereira.

About Stinger GC
Home to two major championships, the LIV Golf team representing the continent of Africa is no stranger to winning at the highest level. Led by Captain and Open Champion Louis Oosthuizen, the all-South African squad is filled up by Masters Champion Charl Schwartzel, Branden Grace, and Dean Burmester.

Stuburt Media Contacts
Nicole Wheatley, Medi8 Golf
nicole@medi8ltd.co.uk
+44 (0) 7507 556794

Blue Tees Ringer GPS

By
Ed Travis
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The Blue Tees Golf Ringer is a convenient handheld size GPS with 40,000 courses preloaded, a magnet for attaching to a cart and touch screen display.

Fast Facts Blue Tees Ringer
Handheld golf GPS
40,000 course preloaded
Driving distance
Green view
Green distances front, back, center
Hazard display
Shot tracking
Scorekeeping
Music controller Player+ app optional
Colors: black or navy
Available for pre-order
$199

WYNTK
Blue Tees makes several well thought of laser rangefinders and the new Ringer GPS Handheld nicely compliments them for those partial to GPS.

The built-in magnet, ideal for a cart roof strut, means keeping the Ringer in your pocket or hand is unnecessary and with the display brightness being adjustable, it is easy to read even in the sun. Should it be carried in a pocket as when walking and carrying a bag there’s one-tap Auto Lock to lock and unlock the screen.

Thoughtful touches such as keeping score, advancing to the next hole and shot tracking are simple taps on the screen. Up to four distances to hazards are automatically shown. Blue Tees also offers a Game app for tracking scores and shot statistics.

Sean Foley, one of the best-known golf instructors, has recently signed an endorsement contract with Blue Tees to promote the Ringer.

Destination Kohler Turns to Noteefy

By
Rich Katz
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There are only a handful of golf companies I regularly track.  The simple qualifications: (1) solve a nagging problem; and (2) elicit “why didn’t I think of that?”

One company I understood and appreciate from the get-go is Noteefy.

The OpenTable and Resy product for golf, it’s, rudimentarily, an automated tee-time waitlist notification system.

Problem No. 1

Golfers are frustrated when their desired tee times are taken, and they’re relegated to search online and call pro shops to see if the slots open due to cancelation.  It’s easier to play elsewhere.

Solution No. 1

Golfers simply sign up for Noteefy on the favorite courses’ websites to receive real-time text and e-mail alerts when their desired tee times open.  They then book via the normal process.

Problem No. 2

Golf courses don’t properly inform golfers their desired tees times are open due to cancellations, most arising last minute.  They lose up to $100,000 annually because the re-booking process is choppy if not absent.

Solution No. 2

Golf courses utilize Noteefy automation software to keep golfers happy and guard against tee time inventory perishing.  The Noteefy booking assistant is customized to courses’ branding and seamlessly integrates directly on top of the POS tee sheet.

Voila, we have a winner for golfers and course operators alike.

The latest to adopt Noteefy is Destination Kohler Resort for its four award-winning courses about one hour north of Milwaukee, Wisc.

Destination Kohler hosted the 1998 and 2012 U.S. Women’s Open at Blackwolf Run, along with the 2004, 2010 and 2015 PGA Championships at Whistling Straits.  The Straits Course was the site of the Ryder Cup in 2021, the first public venue to host the biennial matches since 1991.

Whistling Straits and Blackwolf Run General Manager Mike O’Reilly is excited about the impact Noteefy will have on its guest experiences and, in turn, portfolio revenue.

Noteefy Founder and CEO Jake Gordon is equally pumped to make it easier and more accessible for golfers to reserve their desired times at the special properties.

Voila, we have no-brainer alignment.

Not even one year on the market, Noteefy is already considered the most thoughtful and talked-about product introductions this decade.

In addition to Destination Kohler, handfuls of prize resort courses are leveraging Noteefy. KemperSports, Landscapes Golf Management, PGA TOUR’s TPC Network, Bobby Jones Links, CourseCo, Touchstone Golf and other multi-course operators are realizing six-figure revenue gains at their daily-fee and resort courses.  Individual courses are experiencing the same.

Did you know that research shows a staggering 20% of online tee times are cancelled and go unfilled?

That problem is going down as use of Noteefy goes up.

 

OnCore’s Encore

By
Rich Katz
-

If there’s any golf equipment company on roll, pun intended, it’s OnCore Golf.

While over the past 10-plus years, the brand may not have won a most-recognized award, its Buffalo, NY-based brain trust continues to assemble extraordinary product development and creative teams.

Recent conversations with OnCore Chairman and CEO Keith Blakely yielded contemporary plans to elevate its high-performance golf balls and complementary technology above all things conventional.

OnCore’s promotional ingenuity and timeliness in custom logo balls represents a core competency.  The latest is a limited-edition Eclipse Ball inspired by the cosmic spectacle of tomorrow’s total solar phenomenon.  Replete with a Total Eclipse 04.08.24 logo –incorporating the OnCore logo that coincidentally looks like the moon and sun aligning – the commemorative ball is available in award-winning, perimeter weighted EXILR and Vero X1 and X2 models.  The next eclipse won’t be until August 2044, so there’s collector opportunity here.

From tactician-orientation to visionary, Blakey’s baby is the formation of OnCore Innovations and boundless imagination thereof.  It’s effectively a hub that develops, acquires, licenses and brings to market groundbreaking technology for golfers to conquer their most vexing challenges and, in turn,play better and more with greater enjoyment.

Here goes transformation:

  • The GreenBreaker smartphone app applies AI and augmented reality imagery to map the topography of greens, so golfers find the perfect putting line. It’s practical and purposeful, especially given more than 40% of all strokes require flatstick proficiency.
  • To optimize swing mechanics and performance, GolfBoost AI requires only a smartphone video camera to capture and instantly analyze tempo, position rotation, momentum, balance and other data. The technology then delivers instructional videos offering ways to improve.
  • Perhaps the most intriguing product is the soon-to-be-released GENiUS smart ball. In development for five years, the first-ever “ball with a brain” features electronics inside the ball.  Capturing performance data by measuring all elements of ball movement, the GENiUS opens a new world for golfers to learn about and improve their game on the course and at home.

Blakely isn’t alone in his optimism.  Capital backers include formidable institutions as well as Tour standouts Talor Gooch and Harold Varner III, Buffalo Bills star quarterback Josh Allen and other golf, sports and business luminaries.

Of course, OnCore can pull this off as a disruptor destined for ubiquity.  After all, its inaugural golf ball design highlighted by a hollow metal core caused it to become only the second company in roughly 100 years to prompt the USGA to rewrite the rules governing golf ball construction and conformance.

Post-Script:  With hordes of technological advancements, OnCore doesn’t allow its altruistic DNA to play second fiddle.  In partnership with PGA Hope, limited edition custom PGA Hope Logo Golf Balls provide $5 from each dozen sold to benefit the physical, mental, social and emotional well-being of veteran and active-duty military men and women through golf programming and instruction.

Off The Fringe for April 7, 2024

By
Ed Travis
-

Run Up to the Masters–PGA Tour Ratings Down
Everyone knows TV ratings for the PGA Tour are down but fan engagement on other ways such as streaming services may be not, though it’s hard to tell. The issue is 21 of the world’s top 50 ranked players in the spring of 2023 are playing on the LIV circuit.

Fans are unhappy to not be able to watch the top stars tee it up against each other on a regular basis. The hope for the PGA Tour viewership is the Masters, which is always the most watched tournament, will revive fan interest.

Will that solve the long-term problem? No since corporate sponsorship dollars reflect fan interest and even an optimistic view of the future doesn’t include LIV going away and the proposed merger with the PGA Tour is apparently not close to being resolved.

Five Iron Golf
Five Iron Golf, the indoor urban golf simulator entertainment company, has attracted lots of attention from industry insiders. Only six years old Five Iron has grown quickly with locations in downtown Seattle, Atlanta, Baltimore, Boston, Chicago (5), Detroit (2), Washington DC, New York (6), Philadelphia (2) and other cities for a total of 26. Many see it as a logical alternative to the usual outdoor golf entertainment venues such as Topgolf.

The combination of food, alcohol and golf has is a proven winner. The biggest golf-specific retailer PGA Tour Superstore has invested in Five Iron and in 13 of their locations have installed one of their STUDIO fitting centers.

Five Iron’s round of financing in 2021 raised $30 million with Topgolf Callaway Brands (NYSE: MODG) supplying part of the money. Now Danny Meyer, founder of Shake Shack, has stepped up with $20 million for a minority position.

Something is clearly shaking at Five Iron Golf.

Short Putts
Jim Mckay. a.k.a. Bones, and Justin Thomas have split. Mckay, Phil Mickelson’s bag-toter until 2017, had been working with Thomas for over two years and in-between caddying jobs had been a well thought of member of the NBC golf coverage. Thomas with Mckay won the 2022 PGA Championship but has not been in good form since which includes missing the 2023 FedEx Cup Playoffs. No word if Mckay has another caddy job lined up or if he will head back to behind the microphone though perspective viewers noted he worked at the Augusta National Women’s Amateur coverage this week.

Rory McIlroy is trying to up his game for the coming Masters by booking time with famed instructor Butch Harmon. McIlroy is looking to win his first Masters to go with his 24 PGA Tour wins including four majors—PGA Championship 2014 and 2012, U.S. Open 2011, British Open 2014. After his third-place finish, nine shots behind winner Akshay Bhatia in the Valero Texas Open, he may be on the verge of a win at Augusta but there’s still a lot of work to be done.

It must be official. We must be getting to a resolution of the PGA Tour/LIV differences. Not because PGAT commissioner Jay Monahan and LIV- PIF governor Yasir Al-Rumayyan have concluded an agreement but because in an interview before the LIV Golf Doral event Bryson DeChambeau said the present situation was not sustainable and should be fixed. He went on to add he didn’t know how to do it, but it still had to be done. Now, doesn’t that make you feel better?

In case you were wondering Augusta National played to 6,365 yards for the final round of the Augusta National Women’s Amateur in contrast to next week’s 7,555 yards for the Masters.

RANGEGOATS GC LAUNCHES COMMUNITY IMPACT PROGRAM ‘GOATS GIVE BACK

By
Brian Weis
-

West Palm Beach, FL (April 5, 2024) – RangeGoats GC today announced the launch of its community impact program, Goats Give Back, in cooperation with Convoy of Hope. The new program will see the team donate a goat to Convoy of Hope for every team they beat at each LIV Golf event.

Around the world, goats provide families with better nutrition and the opportunity to make an income by selling milk, cheese, and butter. When combined with support from Convoy of Hope’s agriculture intervention program, goats can also be the first step in helping families and communities build a path towards sustainability. In supporting Convoy of Hope’s agriculture initiative, RangeGoats GC will help provide people in need around the world with resources to improve their lives, one goat at a time.

“Once we learned about Convoy of Hope’s goat giving, we knew it was a perfect fit with our team,” said RangeGoats GC Captain Bubba Watson. “The idea of helping a family through the gift of a goat is one thing but knowing that the effect of just one goat and the support of Convoy of Hope’s agriculture program can grow to impact an entire community for generations makes it feel that much more special.”

With the new program, the RangeGoats GC on-course performance at each LIV Golf event will positively correlate to the number of lives impacted through the goat giving initiative. Fans can learn more and find a link to support the program under the Goats Give Back section of the team website at www.rangegoatsgc.com.

Stay on par with @RangeGoatsGC on social media and www.rangegoatsgc.com for more updates and news from the team.

About Convoy of Hope
Founded in 1994, Convoy of Hope has served more than 250M people globally and is on a mission to feed the hungry and bring help and hope to communities that need it most.  Goats are representative of Convoy’s current agriculture interventions around the world, and the cost is based on global averages. Donations support Convoy’s Agriculture initiative at large – helping people receive the tools and resources they need to thrive.

About RangeGoats GC
RangeGoats GC is a professional golf team that competes in the LIV Golf League. Captained by two-time Masters Champion Bubba Watson the team includes Matthew Wolff, Peter Uihlein and Thomas Pieters.  RangeGoats GC are currently 8th in the 2024 team standings and finished 2nd in the 2023 LIV Golf Team Championship.

Media Contacts
Kimber Fierro
kf@prosportmanagement.com

INTRODUCING THE VESSEL PLAYER AIR: LIGHTWEIGHT LUXURY REDEFINED

By
Brian Weis
-

(Carlsbad, Ca) – VESSEL proudly announces the launch of the Player Air, a groundbreaking addition to our renownedPlayer Series. Designed to redefine lightweight luxury in the realm of golf bags, the Player Air, constructed with Cordura fabric, showcases a remarkable 30% reduction in weight while preserving essential features and elevating every detail.

Available in Nightfall, Navy, White and Grey. The Player Air will launch to the general public on April 5, 2024.

Cordura Fabric

At the heart of this innovation lies our commitment to excellence in design and functionality. The Player Air integratescutting-edge materials, foremost among them being CORDURA® Advanced Fabrics. This deliberate selection byour design team ensures unparalleled durability and lightweight performance, setting a new standard in golf bagconstruction.With a rich heritage spanning 55 years, CORDURA® is synonymous with reliability in all conditions.Trusted by adventurers and professionals alike, its advanced technologies provide unmatched protection againsttears, scuffs, and abrasions.

Performance Features:

Crafted for the walking golfer, the Player Air is meticulously designed with all the essential storage required on the course while ensuring exceptional ease of carry.

  • 6-Way & 14-Way Top Options: Select between 6-and-14 way top options featuring full-length dividersand padding for optimal club Both top sizes are engineered with a stadium layout tofacilitate club spread.
  • Superior Top Design: Strategically positioned high strap-attachment points on the bag’s apex ensure improved balance and prevent club fallout even when fully loaded and
  • Magnetic Rangefinder Pocket: Enhanced with antimicrobial microfiber lining and snap-closuremagnetic edges, this pocket provides pristine, scratch-free
  • Personal Items Protection: The exterior personals pocket, lined with antimicrobial microfiber, offerspurposeful organization, ideal for safeguarding valuables such as glasses, phone, watch, and more.
  • Beverage Storage: Keep beverages chilled in the dedicated pocket, complete with insulation and drainage features.
  • Carbon Fiber Legs: Featuring ultra-lightweight carbon fiber legs to optimize strength-to-weight ratio, with new leg housing ensuring scratch-free protection when used on a cart or trolley.
  • Ball Pocket: Effortlessly store game essentials like tees, ball markers, and golf balls in the spacious main compartment, further organized with an internal mesh pocket.

The Player Air is not merely a feat of engineering; it represents the pinnacle of premium function. Boasting a comprehensive suite of features, including patented technology for a balanced and comfortable carry, it stands as a testament to our unwavering dedication to enhancing the golfing experience.

Well known in the golf industry for supporting disruptive brands and tour professionals with premium golf bags, VESSEL has become the choice of carry for hundreds of professionals and athletes around the world. As an innovator first, VESSEL bridges the gap between modern lifestyle and luxury performance by prioritizing quality and functionality in each product. We believe each person’s life is uniquely “Filled with Purpose” and VESSEL bags are made for that journey.  www.vesselbags.com

For more details on Vessel’s latest collections and current news, visit the links below: Website: www.vesselgolf.com. Facebook:  https://www.facebook.com/vesselgolf/ Instagram: https://www.instagram.com/vesselgolf/ Twitter:  https://twitter.com/vesselgolf

For media inquiries, please contact Miranda Nodwell at Miranda@VesselBags.com.

We believe each person’s life is uniquely “Filled with Purpose” and VESSEL bags are made for that journey.  www.vesselbags.com

G/FORE CARVES OUT SPACE IN THE BIG APPLE

By
Brian Weis
-

Los Angeles, California – Luxury lifestyle brand and golf footwear innovator, G/FORE is thrilled to announce the opening of their pop-up location on New York’s very fashionable Madison Avenue.The temporary retail destination is in the heart of one of the world’s premier shopping districts. Visitors to the pop-up will be treated to an exceptional and colourful retail experience consistent with G/FORE Supply locations in Scottsdale, AZ and Palm Beach, FL. Reflecting its surrounding architecture, the charcoal-hued store, offset with vibrant gecko accents, will bring the brand’s trademark vim and whimsy to another corner of the globe. Offering men’s and women’s styles, a truly varied selection of apparel, footwear, and accessories will be available including snapback hats with a custom designed logo of the new store.

Pay a visit to the brand new pop-up and welcome G/FORE to the shopping epicentre that
is New York City. Address and hours are listed below:

G/FORE SUPPLY NEW YORK
536 Madison Avenue
New York, NY 10022
(646) 289 – 3721

10am – 6pm Monday thru Friday
12pm – 5pm Saturday and Sunday
Holiday hours may differ, call the store for more information.

Unable to visit G/FORE in person? Head to the U.S. site to explore all domestic offerings
or to the U.K. site, currently shipping to 35 countries, for all international needs. For more
information on G/FORE and to shop 2024 apparel, footwear, and accessories, visit
www.gfore.com.

Follow G/FORE on social media at:
Instagram: @gfore
Facebook: @getgfore
X (formerly known as Twitter): @gfore
TikTok: @getgfore

For additional press information, imagery and any other requests, please contact
pr@gfore.com

ABOUT G/FORE:
G/FORE was conceptualized with a passion for modern design combined with a love of golf. Inspired by art, architecture, and high fashion, the brand is distinguished by their attention to detail, sophisticated ease, whimsical nature, youthful energy, and sense of humor. Consistently striving to make a powerful and colorful impact on their favorite game, the brand intends to disrupt the industry while honoring the sport and its rich traditions.

Founded in 2011, G/FORE has established itself as a leader and innovator in golf fashion with a wide range of premium footwear, apparel, and accessories for both men and women. They have gained the attention and adoration of golf enthusiasts across the globe as well as well-known tour players like Brandt Snedeker, Ryann O’Toole, Alvaro Quiros, and Thomas Detry, among many others.

G/FORE products can be found online at gfore.com along with specialty retailers and top golf pro shops in 35+ countries.

Breakthrough Golf Introduces New and Improved redZNE Wedge Shafts 

By
Brian Weis
-

DALLAS, TEXAS, April 3, 2024 – Breakthrough Golf Technology (BGT) is pleased to introduce the new and improved redZNE Wedge Shafts, the most advanced and accurate wedge shafts ever.

“While the clubhead design of your wedges is important, the shaft plays a significant role in how they perform,” said Barney Adams, CEO of Breakthrough Golf. “The right shaft can help you elevate your wedge play and shave strokes off your scorecard. That’s why we designed our patented high-performance redZNE wedge shafts. They have been meticulously crafted to provide an unparalleled feel and enhanced spin on every shot.”

RedZNE is packed with performance benefits and is compatible with all wedge brands. It provides a soft feel, while achieving superior distance control and precision with every swing.

How Does redZNE Perform Against Leading Steel Shafts?

  • 92% better distance control
  • 10% tighter dispersion

Available in one wedge flex, redZNE works with all wedges regardless of brand, model, bounce, or grooves. It is available in three weight options – 90g, 115g, and 130g. The MSRP is $219.99.

For more information about the new redZNE wedge shafts, visit breakthroughgolftech.com.

About Breakthrough Golf Technology

Breakthrough Golf’s state-of-the-art facility utilizes the latest technology to develop and bring to market the finest, most precise shafts available. Founder Barney Adams, who has always had the unique ability to see what is truly missing in golf equipment, decided to focus on the putter shafts since there had been no significant innovation for decades. A team of award-winning industry professionals was assembled, and no shaft company delivers innovation in golf shafts like Breakthrough Golf Technology.

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