Thursday, December 13, 2018
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PREMIUM CLUB FITTING = INSTANT SUCCESS

With advances in club technology, most golfers could easily hit the ball further and more accurately, yet a Golf Magazine study found that 90% of US golfers may be playing with improperly fit clubs. Says world-renowned instructor David Leadbetter, “It never ceases to amaze me that golfers buy clubs off the shelf and assume they’re right for...

New and Improved Sun Mountain Speed Cart

Following the mantra, one who stops being better, stops being good, Sun Mountain is rolling out the new and improved Speed Cart GX. Improvements include: a redesigned handle allowing for a larger mesh headcover tray; new, standard mesh basket; improved upper and lower bag brackets that easily adjust to hold a variety of golf bag shapes and...

2018 Golfers Holiday Gift Guide

Shopping for a golfer can be easy, buy them a few dozen balls and cross them off your list. If you want to give the gift they will remember for the rest of the year, than you found your solution with The 2018 Golfers Holiday Gift Guide. If you happened to be the golfer looking for holiday ideas, send...

Bridgestone’s TOUR B JGR Family

After a three-year absence Dan Murphy is back at Bridgestone Golf taking over as president and CEO and he needs to not only bring Bridgestone back from its slide in ball sales but also effectively market the new TOUR B JGR line of clubs. Before leaving in 2015 Murphy helped create the plan promoting ball-fitting for recreational golfers that...

For the Better Golfer – TaylorMade P760 Irons

P760 irons from TaylorMade Golf are a line extension of the P700 series and replace the P750 and P770 models from last year. Most everyone’s reaction upon seeing them for the first time is how great they look but everyone also knows while an iron’s looks can be an aid to confidence the proof is in the performance which...

The Seven Dreamers Laboratories Golf Shaft – Holy Shaft!

The Seven Dreamers Laboratories Golf Shaft is the innovator of the worlds most advanced and expensive golf-club shaft. Their USP (Unique Selling Proposition) is “Autoclaving”. Autoclaving is traditionally used in manufacturing high-precision carbon products and helps the carbon fiber retain its quality without adding “unnecessary resin and paint or polishing and grinding”. FYI, most shafts are oven-baked. The autoclaving process is...

‘Tis the Season–Gifts for Golfers 2018

Perplexed what to buy for a golfer on your gift list? Here are a few suggestions of items we like and hope to find in our Christmas stocking. They cover a range of prices and each will be a welcomed expression of your feelings this season. Callaway Pullover: Cool weather golf can be lots of fun and if your round...

Driver vs. Driver Season 2

In the view of some it took courage for Wilson Golf to subject themselves to another round of potential ridicule by investing in a second season of Driver vs. Driver on the Golf Channel. Season one two years ago not only seemed to lack focus, but the winning design had not been passed by the USGA for conformance to...

Big Bertha Irons & Hybrids

Since Callaway Golf came out with the first Big Bertha irons back in the mid-90s the name has been resurrected several times including in 2014 with irons having the very well thought of 360 Face Cup construction. These Big Berthas helped push Callaway into the top spot in iron sales and made Big Bertha the bestselling iron model. The 360...

Good News Third Quarter Equipment

Some observers forget there’s a danger in reading too much into the financial results of a company over the short term especially a publicly traded company whose management is very aware they are being judged on interim results. Add to that if the company is in a stagnant or slow grow industry such as golf equipment, growth only comes...

A Golf Purist

Played golf the other day with a good friend who brought along a gentleman I had never met. After the usual exchange of pleasant inanities my friend mentioned I wrote about golf and the new guy said without any prompting, “Well, I can’t see all this new equipment. Why they just don’t go back to persimmon drivers and a...

How to Keep Your Golfing Gaming Strong this Winter

When winter strikes, many sports enthusiasts have to take to the indoors when enjoying their sporting activities. This can be sad for some, but it doesn’t have to dampen your sports cheer. When it comes to golf, it may be too cold or icy to head to the club and compete on the green, but that does not mean...

Cobra’s Speedback

Designing golf clubs always involves compromises but the two attributes every manufacturer is looking to build into their clubs are distance and forgiveness. The reasons are pretty obvious—distance sells clubs especially drivers and forgiveness means average players find it easier to hit. According to Cobra Golf’s research the four primary factors golfers look for are distance first, followed by accuracy...

No Blood No Foul

The purpose of this column is not to pick on the United States Golf Association nor the R&A. In fact, these co-arbiters of the Rules of Golf deserve to be congratulated for the improvements in the rewriting of the Rules which will take effect Jan. 1. However, (there’s always a however!) the two organizations have missed the boat with the...

Callaway Fall 2018 – Golf Apparel. So Much More to See.

Callaway’s latest golf apparel offering for men and women uses all of their latest apparel technology ad infuses new colors and designs to create a collection that will appeal to a wide variety of tastes. For women, Callaway’s latest color blocked golf polo offers a light and comfortable choice for the golf course. It features horizontal stripes that layer downward...