Tuesday, June 18, 2019
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Ed Travis

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Ed Travis is a national award winning golf journalist and has carried on a lifelong love affair with the game. His work covering the business of golf, equipment, golf personalities and travel is regularly seen in numerous print and electronic publications. He has competed in tournament golf both as an amateur and senior professional and though his competitive days are behind him, Travis still plays regularly and carries a handicap of 2. He and his wife live on a water hazard in suburban Orlando.

MTB-X Challenging the Big Guys

There’s always a risk when a company tries to improve on a popular product. However, Dean Snell of Snell Golf is not against taking...

Wilson Staff D7 Driver

Wilson made a statement about their view of the club business with the introduction of the Cortex last November. This winner of the Driver...

TaylorMade’s New Spider

You can pardon a clubmaker boasting a little when for 10 years they have made one of the game’s most popular putters and in...

“Culture Eats Strategy for Breakfast.”

Matt Corey, Chief Marketing Officer for PGA TOUR Superstore, leans forward to make his point, “Culture eats strategy for breakfast.” In other words, all the...

Best of Show – A Few of the Items Attracting Our...

Finn Cycle single rider cart that’s truly fun to ride and makes ready golf a reality - can cut time to play a round...

Monday After the 2019 Show

Rumors and hyperbole are as much a part of the annual PGA Merchandise Show as the lines for morning coffee. This report though is...

Mizuno’s Latest ST Drivers

Carving a bigger slice out of the metal wood market is clearly Mizuno’s intent with introduction of the new ST190 series drivers and fairway...

Another Unique Design—M5 & M6 Irons from TaylorMade

After TaylorMade Golf made the announcement of a pair of drivers with a feature not seen since the days of persimmon woods and balata-cover...

Apex 19 Hybrids & Irons

Callaway Golf’s announcement of the Epic Flash driver and fairway woods was accompanied by the introduction of new hybrids and irons under the Apex...

Callaway Gets Flash

Callaway Golf (NYSE: ELY) is the largest seller of golf clubs with a dominant position in drivers going back to the Great Big Bertha...

TMaG M5 & M6 Drivers

As TaylorMade Golf fights to regain the top spot in driver sales it’s sometimes overlooked that their drivers by a huge margin are the...

New Rules with New Terms

When the calendar changes years we often have the urge to make promises of improved behavior sometimes called turning over a new leaf or...

What You Need to Know About PING’s i500 Irons

PING had a lot of success with the G700 a game-improvement category iron model last year, so it was logical to rework that design...

Bridgestone’s TOUR B JGR Family

After a three-year absence Dan Murphy is back at Bridgestone Golf taking over as president and CEO and he needs to not only bring...

For the Better Golfer – TaylorMade P760 Irons

P760 irons from TaylorMade Golf are a line extension of the P700 series and replace the P750 and P770 models from last year. Most...