Saturday, April 20, 2019
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Ed Travis

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Ed Travis is a national award winning golf journalist and has carried on a lifelong love affair with the game. His work covering the business of golf, equipment, golf personalities and travel is regularly seen in numerous print and electronic publications. He has competed in tournament golf both as an amateur and senior professional and though his competitive days are behind him, Travis still plays regularly and carries a handicap of 2. He and his wife live on a water hazard in suburban Orlando.

Monday After the ’19 Masters

Tiger Woods is back. It’s almost like he never left, and his two-stroke win over a trio of first-class younger players plus the self-destruction...

Low-Spin Driver from Titleist The New TS4

Titleist’s line for the 2019 season especially the TS2 and TS3 drivers were products of the Titleist Speed project, an internal program to maximize...

Can Team USA Win at Match Play?

While watching the World Golf Championship Dell Technologies Match Play the last five days a question came to me. Were the U.S. players demonstrating...

PING G410 Irons – Serious Game-Improvement

Way over 95% of golfers will not only never play at the professional level but will never be able to boast they have a...

Monday After the Players

This year as for the past several the media talked interminably about whether The Players should be designated the “fifth major.” To some this...

Stroke Lab from Odyssey – Control Distance

Distance control, not aim, is the key to becoming a good if not great putter and consistent distance can only come from a consistent...

Club Companies on a Roll

The past year was a good one for golf equipment companies lead by the two largest Acushnet Holdings Corp. (NYSE: GOLF) and Callaway Golf...

MTB-X Challenging the Big Guys

There’s always a risk when a company tries to improve on a popular product. However, Dean Snell of Snell Golf is not against taking...

Wilson Staff D7 Driver

Wilson made a statement about their view of the club business with the introduction of the Cortex last November. This winner of the Driver...

TaylorMade’s New Spider

You can pardon a clubmaker boasting a little when for 10 years they have made one of the game’s most popular putters and in...

“Culture Eats Strategy for Breakfast.”

Matt Corey, Chief Marketing Officer for PGA TOUR Superstore, leans forward to make his point, “Culture eats strategy for breakfast.” In other words, all the...

Best of Show – A Few of the Items Attracting Our...

Finn Cycle single rider cart that’s truly fun to ride and makes ready golf a reality - can cut time to play a round...

Monday After the 2019 Show

Rumors and hyperbole are as much a part of the annual PGA Merchandise Show as the lines for morning coffee. This report though is...

Mizuno’s Latest ST Drivers

Carving a bigger slice out of the metal wood market is clearly Mizuno’s intent with introduction of the new ST190 series drivers and fairway...

Another Unique Design—M5 & M6 Irons from TaylorMade

After TaylorMade Golf made the announcement of a pair of drivers with a feature not seen since the days of persimmon woods and balata-cover...