ICON Irons by Ben Hogan


One Liner:
ICON forged muscle back blade-style irons for better players by Ben Hogan Golf have progressive weighting with a traditional look and solid feel.

If you are looking for classic looking irons with modern weighting the new Hogan ICON may be just the ones.

“Ben Hogan always had exceptionally high standards especially for his blade iron designs. We think the new ICON Irons would be something he would be proud of” said Scott White, CEO, Ben Hogan Golf Equipment Company. “In the hands of accomplished players, they will find the ICON Irons offer an unmatched combination of performance, feel and eye appeal as compared to any muscle back blade on the market. This was Mr. Hogan’s mission and we’ve continued that tradition.”

White added, “Offering a high-performance, forged muscle back set like the ICON Irons at a price point of $770 is unimaginable in today’s market, or in recent memory. It’s thanks to our successful direct-to-consumer business model, which allows golfers to buy direct at BenHoganGolf.com, and avoid the exorbitant retail prices they would pay for clubs of this caliber.”

ICON’s have weaker lofts than many irons now available with gapping of four degrees that Hogan says eliminates the “lopsided distance gaps between irons” seen in competitive models.

Sold only through their website directly to consumers using the D2C business model the company promotes as the reason ICON’s price being $400 to $500 less than if retailed through golf shops or big box stores.

Key Features:
Progressive center of mass—higher for higher lofts & lower for lower lofts
Leading edge of V-Sole has additional bounce
Two finish options – nickel chrome & Diamond Black Metal
Pitching wedge 46° & 5-iron 26°
Preorder at BenHoganGolf.com
Also available custom fitters – Club Champion
Three graphite stock shafts and seven stock steel shafts
Stock and special order length, loft & lie
Set of seven irons 4-PW chrome $770 or $800 black

Ed Travis

Ed Travis is a national award winning golf journalist and has carried on a lifelong love affair with the game. His work covering the business of golf, equipment, golf personalities and travel is regularly seen in numerous print and electronic publications. He has competed in tournament golf both as an amateur and senior professional and though his competitive days are behind him, Travis still plays regularly. He and his wife live on a water hazard in suburban Orlando.

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