Play Smart Golf , Not Hard


The TravisMathew brand (no relation to your reporter) owned by Callaway Golf (NYSE: ELY), is branching out into performance footwear and gloves with a catchy campaign label of, “Play Smart, Not Hard.”

Here is a brief rundown of the six shoe models and one glove style that premier this week.

The Ringer is a waterproof spiked shoe with a fully gusseted upper and a performance foam midsole combined with a molded sock liner giving lots of cushioned support. Breathability is provided with a space mesh liner in the upper. At retail for $199.95 per pair

The MoneyMaker ($159.95) shoe is waterproof with a lightweight midsole and TPU spikeless bottom. Comfort is provided with a molded dual density sock liner and an engineered knit in the upper gives lots of ventilation.

The Legend Tour Golf Shoe ($249.99) has Cuater’s Sweet Spot Technology foam midsole making it very comfortable. Waterproof, molded sock liner and full grain leather.

The Wildcard is lightweight and spikeless plus features a comfort midsole it is water resistant at a golfer-friendly $129.99
The Daily comes in two version and both are casual go-with-everything shoes. The Daily Knit is made with a lightweight knit upper and the Daily Wool has a wool upper that is moisture wicking. Either version is $119.99.

The Phenom ($149.99) features an engineered knit upper with leather accents making it a great all-occasion shoe.
Cuater Golf Gloves are made of cabretta leather with finger perforation for breathability and offer the choice of seven prints, patterns and colors with pricing between $29.99 and $39.99.

More Information on turning pro.

Ed Travis

Ed Travis is a national award winning golf journalist and has carried on a lifelong love affair with the game. His work covering the business of golf, equipment, golf personalities and travel is regularly seen in numerous print and electronic publications. He has competed in tournament golf both as an amateur and senior professional and though his competitive days are behind him, Travis still plays regularly. He and his wife live on a water hazard in suburban Orlando.

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